Friday, April 26, 2013
Last October our creative efforts were concentrated in the greater Los Angeles area producing still and motion based visuals for Samsung via San Francisco based Turner Duckworth. The project was one largest of 2012, launching us into the familiar world of product, people and environments all swirling together amid a wide range of Samsung based technology. TV's, tablets, phones, and appliances were central elements we worked in and around, seeking authentically genuine moments through our documentary "story-telling" approach to image capture.
One of the main themes for this shoot was "moments of discovery" in which we were exploring the reactions to situations and products within a scene. It's always a continual challenge in the pursuit of crafting custom imagery and perhaps Turner Duckworth Design Director - Brian Steele said it best when asked for a quote to describe the process: 'Constantly thinking of ways to make any shot better, Jonathan embraces collaboration. He has a great understanding of when to abandon an angle or setup, and when to mine deeper to achieve the best possible results. With a great feeling for light and composition, he has an uncanny knack for pulling an honest moment out of a staged scenario.'
The crew count was quite sizeable and inevitably there were a lot of moving parts to coordinate. With any project, big or small, it's always important to have the right people in place to help bring every detail to life. One of the main details of this production was the constant prescence of the color "Samsung Blue" being woven throughout each and every scene through wardrobe and propping.
Although the main focus was on still photography, we brought on a Los Angeles based DP and A/C to capture many of the same scenes. In between shots we also had one of our crew members filming behind the scenes footage with crew commentary specific to the production. Keep an eye out for the companion, motion edit which will debut soon on the blog, coinciding with the launch of our new JCP branding and website.
Posted by J Chapman at 12:57 PM
Friday, April 12, 2013
We are proud to present the short film "A Martin Patrick 3 Lifestyle," a poetic narrative produced for the Minneapolis based men's clothing and accessories boutique Martin Patrick 3. The film premiered in Minneapolis' warehouse district on the evening of April 11th as part of the pre-party for ENVISION: Artopia.
Another fine creative endeavor from start to finish, made possible by the incredible efforts and generous contributions of the JCP team and colleagues:
Jonathan Chapman - Director of Photography
Ravi Katkar - Principal Talent
Chadwick Nelson, Splice - Editor
Tanya Silver - Producer
Sam Trewick - Styling, Art Department, Poster + Promo Design
Ashlee Ellert - Hair + Make-up
Eric Schleicher - 2nd Camera Operator
John Fontana - Location Sound Mixer
Patrick Meehan - Boom Operator
Nathaniel Schmidt - AC / Continuity + Promotional
Michael Sandness, Splice - Colorist
Kelly Pieklo, Splice - Sound Designer / Mixer
Coelement - Motion Graphics
Flashlight Photo Rental - Lighting / Grip
Emily Pritchard - The Social Lights
Bryce Bordenkecher - JCP for MP3 Event Photography
Excerpt from Tennessee Williams "The Glass Menagerie"
Posted by J Chapman at 9:35 AM
Monday, April 1, 2013
"Opening Day means spring. It means, literally, an opening: of buds spreading and jackets unbuttoning; of little birds' mouths gaping; of rubber bands being released from neat's-foot-oiled baseball mitts that have been held tight around a ball all winter." Frank Deford
The timing of a pitch, a swing of the bat, and the sliding of a runner into a base all speak to the rhythms that begin to reawaken our baseball senses at this time of year. Today is opening day for major league baseball and this afternoon the MN Twins ball club will be in full stride towards securing their first win of the season. Here at JCP it is also opening day for a new behind the scenes segment called "Behind the Lens."
From our post on March 21st when we introduced the project for the MN Twins Community Fund, "Winter Baseball," via Martin Williams, we showed the :60 edit and today we are pleased to share our first "Behind the Lens" of that same project. We would like to thank all of the people who made this happen from the first meeting at Martin Williams to the brisk shoot day out on the ice, to opening day. We all put forth our best efforts and would like to take a moment to thank everyone listed in the credits along with a special thanks to: Tanya Silver; Heather Blackford; Matt Nelson; Eric Schleicher; Tasty Lighting; and Picture Factory.
Thanks to Patrick Meehan for capturing the behind the scenes footage and Nathaniel Schmidt here at JCP for putting it all together.
Posted by J Chapman at 12:50 PM
Tuesday, March 26, 2013
The event is open to the public and is being hosted by Jonathan Chapman Photographer & Director, Martin Patrick 3, and ENVISION: Artopia® Spring 2013 Fashion Show.
Thursday, April 11, 2013 | 5:30 p.m. | Video Premiere at Dusk
Martin Patrick 3 | Warehouse District of Minneapolis | 212 Third Avenue North Suite 106 | Minneapolis, MN 55401
Complimentary eats by CRAVE Catering as well as cocktails flowing throughout the event. Live music by DJ Bryan Gerrard.
Drop by after work to hang with industry creatives and fashion gurus alike. Multiple creative partners who joined in the production effort will also be present. We hope to see you and look forward to sharing our latest visual collaboration.
For more information including event updates, release of teaser trailers and artwork please follow the Facebook event page at http://bit.ly/JCPforMP3Premiere.
Stay tuned to the JCP blog where we will be launching teaser trailers in upcoming posts.
Collaborative partners and sponsors include: Splice, Filmerkid Visuals, Flashlight Photorental, Coelement, City Pages, Ignite Models, RAW, FreeArts.org, Crave America, Rocco Altobelli Salon and Day Spa.
Posted by J Chapman at 11:01 AM
Thursday, March 21, 2013
"You always get a special kick on opening day, no matter how many you go through. You look forward to it like a birthday party when you're a kid. You think something wonderful is going to happen." - Joe Dimaggio
With opening day just a little over a week away, we are all excited to kick off a new season of Twins Baseball. In anticipation of the new season, we were brought into a project created and concepted for the Minnesota Twins Community Fund by Martin Williams. We worked closely with the team at Martin Williams and Volt Studios to visually bring the project to life upon the frozen surface of Brownie Lake here in Minneapolis. Pre-production involved creating an accurate baseball diamond the day before by having our team outline the shape of the ball field with a 100' measuring tape and shovels to remove enough snow to reach the base level of the lake. As additional support for the project, and essential for the big reveal shot at the end of the piece, we collaborated with Picture Factory who brought in their Cine-Star 6 to fly a camera over the whole scene capturing an impromptu game in progress. Further production supplies and support were supplied by Tasty Lighting. Music "January Hymn," by The Decemberists.
The final 30 second spot has begun airing on TV and will also be shown at the Twins Stadium once the 2013 season is underway. We hope you enjoy watching the alternate 60 second version of the spot here as much as we did creating it.
Check back on opening day, April 1st, for a look at the behind the scenes video as well as nod to everyone who rallied to make this a success. Go Twins!
Posted by J Chapman at 12:19 PM
Monday, March 4, 2013
One of the longtime mantras of Target; "Fast, Fun, and Friendly" might now need to add "Urban" to the lineup as the newest iteration of Target stores has been gearing up with multiple city locations that have a smaller footprint and cater to the needs of a denser population.
We spent time in the downtown Seattle City Target in collaboration with Little and Company capturing the visual essence of the new store format for a profile story in Target's RED Magazine. Nestled in the lower 3 floors of the Newmark residential tower just blocks away from the world renowned Pike Place Market - the location couldn't be better.
This City Target is one of three original stores of this type to debut; ready to serve a unique mix of office workers, tourists, and residents in nearby condos and apartments. With additional City Targets in Chicago, San Francisco, and LA, the mega retailer is offering city dwellers an economical option in a boutique size. It will be interesting to see how these new stores will be received as well as watching for possible integration into other urban markets.
We've been busy working on a number of fronts including a recent project in NYC for Ogilvy, a 23 hour trip to Alabama for Target, and prep for an upcoming production next week in Southern California. Behind the scenes here at the studio it's been exciting to have Nathaniel Schmidt on board. His new editing suite is nearly complete including a 50" monitor to showcase his editing magic. In addition to all of this, we've been prepping still and film based visuals for the JCP brand refresh that's well in the works; once again tapping the talents of Eight Hour Day. We're also psyched to be infusing the copy-writing talents of Charles Youel, the force behind ARTCRANK, on a new section of the website titled "Behind the Lens." We'll also be teaming up with Charles on a forthcoming short film, produced by JCP, featuring NYC's Central Park.
Posted by J Chapman at 3:10 PM
Thursday, February 14, 2013
Projects vary with every client we work with and require different approaches for each scenario, which leave us with memorable experiences; one of them being a project we worked on last summer for United Health Group.
The project took us to many locations in and around the Minneapolis area including various UHG campus environments to create custom imagery for nearly 20 employees. Location scouting took place over two days and became a matrix of logistics in and of itself. Many of the subjects were flown in to participate, and coordinating their time with that of the locations and our crew was no small feat. Our producer Tanya Silver once again did a great job lining things up to run smoothly, and as always our shining crew prevailed to help produce amazing imagery for our creative partners at Hunt Atkins and UHG.
Here it is, the heart of winter, and even though we are far from those long summer days, we continue to build on our past experiences and take on new scenarios in collaboration with agencies and clients alike. Our latest adventure had us on a frozen lake, creating a little winter magic for a TV spot that you will have to keep an eye out for this spring. Currently we are in NYC for a few days partnering with a new client as well as building relationships with new production partners.
We have a nice library of visuals queued up for a branding refresh that is well underway under the creative talents of Eight Hour Day. It's always amazing partnering with both Nate and Katie as they truely bring the final shine to everything we exhibit. The branding refresh will include updates to the portfolio, film reel, and the next iteration of the Newsprint promo. There are a few other ideas in terms of promotion, that the new branding elements should nicely compliment. We're always looking for creatively innovative ways to broaden both our experiences as well as how we present the visual elements of JCP. Thanks for visiting the blog and stay tuned for some engaging updates and refinements...
Posted by J Chapman at 2:40 PM