Friday, April 26, 2013

Samsung - Los Angeles

Last October our creative efforts were concentrated in the greater Los Angeles area producing still and motion based visuals for Samsung via San Francisco based Turner Duckworth.  The project was one largest of 2012, launching us into the familiar world of product, people and environments all swirling together amid a wide range of Samsung based technology.  TV's, tablets, phones, and appliances were central elements we worked in and around, seeking authentically genuine moments through our documentary "story-telling" approach to image capture.

One of the main themes for this shoot was "moments of discovery" in which we were exploring the reactions to situations and products within a scene.  It's always a continual challenge in the pursuit of crafting custom imagery and perhaps Turner Duckworth Design Director - Brian Steele said it best when asked for a quote to describe the process:  'Constantly thinking of ways to make any shot better, Jonathan embraces collaboration. He has a great understanding of when to abandon an angle or setup, and when to mine deeper to achieve the best possible results. With a great feeling for light and composition, he has an uncanny knack for pulling an honest moment out of a staged scenario.'

The crew count was quite sizeable and inevitably there were a lot of moving parts to coordinate.  With any project, big or small, it's always important to have the right people in place to help bring every detail to life.  One of the main details of this production was the constant prescence of the color "Samsung Blue" being woven throughout each and every scene through wardrobe and propping.

Although the main focus was on still photography, we brought on a Los Angeles based DP and A/C to capture many of the same scenes.  In between shots we also had one of our crew members filming behind the scenes footage with crew commentary specific to the productionKeep an eye out for the companion, motion edit which will debut soon on the blog, coinciding with the launch of our new JCP branding and website.