tag:blogger.com,1999:blog-17511384235824836852024-02-08T09:21:24.350-06:00Jonathan Chapman Photography {intrigue}J Chapmanhttp://www.blogger.com/profile/02259572395369050224noreply@blogger.comBlogger175125tag:blogger.com,1999:blog-1751138423582483685.post-42883847545595320682013-04-26T12:57:00.000-05:002013-04-26T12:57:33.796-05:00Samsung - Los Angeles<div class="separator" style="clear: both; text-align: center;">
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<span style="font-size: small;"><span style="font-family: Georgia,"Times New Roman",serif;"><span class="bqQuoteLink"><span class="bqQuoteLink" style="font-size: small;">Last October our creative efforts were concentrated in the greater Los Angeles area producing<span style="font-size: small;"><span style="font-size: small;"> </span>still and motion based <span style="font-size: small;">visuals</span></span> for <a href="https://www.samsung.com/us/">Samsung</a> via San Francisco based<a href="http://www.turnerduckworth.com/large.html"> Turner Duckworth</a>. The project was one large<span style="font-size: small;">st of 201<span style="font-size: small;">2<span style="font-size: small;">, l</span></span></span>aunch<span style="font-size: small;">ing</span> us into the familiar world of product, people and environments <span style="font-size: small;">all</span> swirling together amid a wide range of<span style="font-size: small;"> Sam<span style="font-size: small;">su<span style="font-size: small;">ng based <span style="font-size: small;">technol<span style="font-size: small;">ogy</span>.<span style="font-size: small;"> T<span style="font-size: small;">V's<span style="font-size: small;">, tablets, pho<span style="font-size: small;">nes, and appliances were <span style="font-size: small;">central elements we worked <span style="font-size: small;">in and around, se<span style="font-size: small;">eking authentic<span style="font-size: small;">ally genuine <span style="font-size: small;">moments</span><span style="font-size: small;"><span style="font-size: small;"> </span><span style="font-size: small;"><span style="font-size: small;">through our </span>documentary "story-telling" <span style="font-size: small;">approach to <span style="font-size: small;">image capture.</span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span><br />
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<span style="font-size: small;"><span style="font-family: Georgia,"Times New Roman",serif;"><span class="bqQuoteLink">One of the main themes for this shoot was "moments of discovery" in which we were exploring the reactions to situations and products within a scene. It's always a continual challenge in the pursuit of crafting custom imagery and p</span>erhaps Turner Duckworth Design Director - Brian Steele sa<span style="font-size: small;">id</span> it best when asked for a quote to describe<span style="font-size: small;"><span style="font-size: small;"> the</span> process</span>: '<span class="bqQuoteLink"><i>Constantly
thinking of ways to make any shot better, Jonathan embraces
collaboration. He has a great understanding of when to abandon an angle
or setup, and when to mine deeper to achieve the best possible results.
With a great feeling for light and composition, he has an uncanny knack
for pulling an honest moment out of a staged scenario.'</i></span></span></span><br />
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<span style="font-size: small;"><span style="font-family: Georgia,"Times New Roman",serif;"><span class="bqQuoteLink"><span style="font-size: small;"><span style="font-family: Georgia,"Times New Roman",serif;"><span class="bqQuoteLink"><span style="font-size: small;"><span style="font-size: small;"><span style="font-family: Georgia,"Times New Roman",serif;"><span class="bqQuoteLink">The
crew count was quite sizeable and inevitably there were a lot of moving
parts to coordinate.<span style="font-size: small;"><span style="font-size: small;"> </span></span></span></span></span></span></span></span></span></span></span></span><span style="font-size: small;"><span style="font-family: Georgia,"Times New Roman",serif;"><span class="bqQuoteLink"><span style="font-size: small;"><span style="font-family: Georgia,"Times New Roman",serif;"><span class="bqQuoteLink"><span style="font-size: small;"><span style="font-size: small;"><span style="font-family: Georgia,"Times New Roman",serif;"><span class="bqQuoteLink"><span style="font-size: small;"><span style="font-size: small;"><span style="font-size: small;"><span style="font-family: Georgia,"Times New Roman",serif;"><span class="bqQuoteLink"><span style="font-size: small;"><span style="font-family: Georgia,"Times New Roman",serif;"><span class="bqQuoteLink"><span style="font-size: small;"><span style="font-size: small;"><span style="font-family: Georgia,"Times New Roman",serif;"><span class="bqQuoteLink">With any project, big or small, it's always important to have the right
people in place to help bring every detail to life.</span></span></span></span></span></span></span></span></span></span></span></span></span></span> One o<span style="font-size: small;">f the main details of th<span style="font-size: small;">is product<span style="font-size: small;">ion was <span style="font-size: small;">the constant presce<span style="font-size: small;">nce of<span style="font-size: small;"> <span style="font-size: small;">the <span style="font-size: small;">color "Samsung<span style="font-size: small;"> Bl<span style="font-size: small;">ue"</span></span><span style="font-size: small;"><span style="font-size: small;"> being woven through<span style="font-size: small;">out each and every scene through <span style="font-size: small;">wardrobe and propping.</span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span><br />
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<span style="font-size: small;"><span style="font-family: Georgia,"Times New Roman",serif;"><span class="bqQuoteLink"><span style="font-size: small;"><span style="font-family: Georgia,"Times New Roman",serif;"><span class="bqQuoteLink"><span style="font-size: small;"><span style="font-size: small;"><span style="font-family: Georgia,"Times New Roman",serif;"></span></span></span></span></span></span></span></span></span><span style="font-size: small;"><span style="font-family: Georgia,"Times New Roman",serif;"></span></span><span style="font-size: small;"><span style="font-family: Georgia,"Times New Roman",serif;"></span><span style="font-family: Georgia,"Times New Roman",serif;"><span class="bqQuoteLink"><span style="font-size: small;"><span style="font-size: small;"><span style="font-family: Georgia,"Times New Roman",serif;"><span class="bqQuoteLink"><span class="bqQuoteLink" style="font-size: small;"><span style="font-size: small;">Although<span style="font-size: small;"> the main focus wa<span style="font-size: small;">s on still photography, we brought on a Los Angeles<span style="font-size: small;"> based</span> DP and <span style="font-size: small;">A<span style="font-size: small;">/C </span>to <span style="font-size: small;">captur<span style="font-size: small;">e</span> many of the same scenes. In between<span style="font-size: small;"> s<span style="font-size: small;">hots </span>we also had one o<span style="font-size: small;">f our crew mem<span style="font-size: small;">bers <span style="font-size: small;">fil<span style="font-size: small;">ming behind the scenes footage <span style="font-size: small;"><span style="font-size: small;"><span style="font-size: small;">with crew commentary <span style="font-size: small;">specific to the production<span style="font-size: small;"><span style="font-size: small;">. <span style="font-size: small;">Keep an eye out <span style="font-size: small;">for the <span style="font-size: small;">companion, motion edit which w<span style="font-size: small;">ill debut soon on the<span style="font-size: small;"> blog, co<span style="font-size: small;">inciding with the launch of <span style="font-size: small;">our new JCP branding and website.</span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span> <br />
<span class="bqQuoteLink"><span style="font-size: small;"><span style="font-family: Georgia,"Times New Roman",serif;"><span style="color: #0000ee;"><span style="color: #0000ee;"><span style="font-size: small;"><span style="color: #0000ee;"><span style="font-size: small;"><span style="color: #0000ee;"><span style="font-size: small;"><span style="color: #0000ee;"><span style="font-size: small;"><span style="color: #0000ee;"><span style="font-size: small;"><span style="color: #0000ee;"><span style="font-size: small;"><span style="color: #0000ee;"><span style="font-size: small;"><span style="color: #0000ee;"><span style="font-size: small;"><span style="color: #0000ee;"><span style="font-size: small;"><span style="color: #0000ee;"><span style="font-size: small;"><span style="color: #0000ee;"><span style="font-size: small;"><span style="color: #0000ee;"><span style="font-size: small;"><span style="color: #0000ee;"><span style="font-size: small;"><span style="color: #0000ee;"><span style="font-size: small;"><span style="color: #0000ee;"><span style="font-size: small;"><span style="color: #0000ee;"><span style="font-size: small;"><span style="color: #0000ee;"><span style="font-size: small;"><span style="color: #0000ee;"><span style="font-size: small;"><span style="color: #0000ee;"><span style="font-size: small;"><span style="color: #0000ee;"><span style="font-size: small;"><span style="color: #0000ee;"><span style="font-size: small;"><span style="color: #0000ee;"><span style="font-size: small;"><span style="color: #0000ee;"><span style="font-size: small;"><span style="color: #0000ee;"><span style="font-size: small;"><span style="color: #0000ee;"><span style="font-size: small;"><span style="color: #0000ee;"><span style="font-size: small;"><span style="color: #0000ee;"><span style="font-size: small;"><span style="color: #0000ee;"><span style="font-size: small;"><span style="color: #0000ee;"><span style="font-size: small;"><span style="color: #0000ee;"><span style="font-size: small;"><span style="color: #0000ee;"><span style="font-size: small;"><span style="color: #0000ee;"><span style="font-size: small;"> </span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span> <i><span style="font-size: small;"><span style="font-family: Georgia,"Times New Roman",serif;"><span style="color: #0000ee;"> </span></span></span></i><span class="bodybold"><a href="http://www.brainyquote.com/quotes/authors/a/alison_lurie.html" title="view author"></a></span>
J Chapmanhttp://www.blogger.com/profile/02259572395369050224noreply@blogger.comtag:blogger.com,1999:blog-1751138423582483685.post-70509298262032218282013-04-12T09:35:00.002-05:002013-04-14T21:52:07.724-05:00A Martin Patrick 3 Lifestyle - Short Film <iframe allowfullscreen="" frameborder="0" height="338" mozallowfullscreen="" src="http://player.vimeo.com/video/63825040" webkitallowfullscreen="" width="600"></iframe><br />
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<span style="font-family: Georgia,"Times New Roman",serif;"><span style="font-size: small;">We are proud to present the short film "A Martin Patrick 3 Lifestyle," a poetic narrative <span style="font-size: small;">produced</span> for the Minneapolis based men's clothing and accessories boutique <a href="http://www.martinpatrick3.com/">Martin Patrick 3</a>. The film premiered in Minneapolis' warehouse district on <span style="font-size: small;">the evening of April 11th</span> as part of the pre-party for ENVISION: Artopia. </span></span><br />
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<span style="font-family: Georgia,"Times New Roman",serif;"><span style="font-size: small;">Another fine <span style="font-size: small;">creative endeavor from start to finish,</span> made possible by the incredible efforts and generous contributions of <span style="font-size: small;">the JCP team and </span>colleagues:</span></span><br />
<span style="font-family: Georgia,"Times New Roman",serif;"><span style="font-size: small;"></span></span><br />
<span style="font-family: Georgia,"Times New Roman",serif;"><span style="font-size: small;">Jonathan Chapman - Director of Photography</span></span><br />
<span style="font-family: Georgia,"Times New Roman",serif;"><span style="font-size: small;"><span style="font-family: Georgia,"Times New Roman",serif;"><span style="font-size: small;">Ravi Katkar - Principal Talent </span></span> </span></span><br />
<span style="font-family: Georgia,"Times New Roman",serif;"><span style="font-size: small;"><span style="font-family: Georgia,"Times New Roman",serif;"><span style="font-size: small;">Chadwick Nelson, Splice - Editor</span></span> </span></span><br />
<span style="font-family: Georgia,"Times New Roman",serif;"><span style="font-size: small;">Tanya Silver - Producer</span></span><br />
<span style="font-family: Georgia,"Times New Roman",serif;"><span style="font-size: small;">Sam Trewick - Styling, Art Department, Poster + Promo Design</span></span><br />
<span style="font-family: Georgia,"Times New Roman",serif;"><span style="font-size: small;">Ashlee Ellert - Hair + Make-up</span></span><br />
<span style="font-family: Georgia,"Times New Roman",serif;"><span style="font-size: small;">Eric Schleicher - 2nd Camera Operator</span></span><br />
<span style="font-family: Georgia,"Times New Roman",serif;"><span style="font-size: small;">John Fontana - Location Sound Mixer</span></span><br />
<span style="font-family: Georgia,"Times New Roman",serif;"><span style="font-size: small;">Patrick Meehan - Boom Operator</span></span><br />
<span style="font-family: Georgia,"Times New Roman",serif;"><span style="font-size: small;">Nathaniel Schmidt - AC / Continuity + Promotional </span></span><br />
<span style="font-family: Georgia,"Times New Roman",serif;"><span style="font-size: small;">Michael Sandness, Splice - Colorist</span></span><br />
<span style="font-family: Georgia,"Times New Roman",serif;"><span style="font-size: small;">Kelly Pieklo, Splice - Sound Designer / Mixer</span></span><br />
<span style="font-family: Georgia,"Times New Roman",serif;"><span style="font-size: small;">Coelement - Motion Graphics</span></span><br />
<span style="font-family: Georgia,"Times New Roman",serif;"><span style="font-size: small;">Flashlight Photo Rental - Lighting / Grip</span></span><br />
<span style="font-family: Georgia,"Times New Roman",serif;"><span style="font-size: small;">Emily Pritchard - The Social Lights </span></span><br />
<span style="font-family: Georgia,"Times New Roman",serif;"><span style="font-size: small;">Bryce Bordenkecher - JCP for MP3 Event Photography</span></span><br />
<span style="font-family: Georgia,"Times New Roman",serif;"><span style="font-size: small;">Excerpt from Tennessee Williams "The Glass Menagerie"</span></span><br />
J Chapmanhttp://www.blogger.com/profile/02259572395369050224noreply@blogger.comtag:blogger.com,1999:blog-1751138423582483685.post-66499642063719444042013-04-01T12:50:00.001-05:002013-04-03T12:10:48.264-05:00Behind the Lens - MN Twins "Winter Baseball" <span style="font-size: small;"><span style="font-family: Georgia,"Times New Roman",serif;"><i><iframe allowfullscreen="" frameborder="0" height="338" mozallowfullscreen="" src="http://player.vimeo.com/video/62958364" webkitallowfullscreen="" width="600"></iframe> </i></span></span><br />
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<span style="font-weight: normal;"><span style="font-family: Georgia,"Times New Roman",serif;"><span style="font-size: small;"><i>"Opening Day means spring. It means, literally, an opening: of buds
spreading and jackets unbuttoning; of little birds' mouths gaping; of
rubber bands being released from neat's-foot-oiled baseball mitts that
have been held tight around a ball all winter." Frank Deford</i></span></span></span><br />
<br />
<span style="font-family: Georgia,"Times New Roman",serif;"><span style="font-size: small;">The timing of a pitch, a swing of the bat, and the sliding of a runner
into a base all speak to the rhythms that begin to reawaken our baseball senses at this time of year. Today is opening day for major league baseball and this afternoon the MN Twins ball club will be in full stride towards securing their first win of the season. Here at JCP it is also opening day for a new behind the scenes segment called "Behind the Lens."</span></span><br />
<span style="font-family: Georgia,"Times New Roman",serif;"><span style="font-size: small;"><br /></span></span>
<span style="font-family: Georgia,"Times New Roman",serif;"><span style="font-size: small;">From our post on March 21st when we introduced the project for the MN Twins Community Fund, <a href="http://jonathanchapmanphotography.blogspot.com/2013/03/minnesota-twins-winter-baseball.html">"Winter Baseball,"</a> via <a href="http://www.martinwilliams.com/">Martin Williams</a>, we showed the :60 edit and today we are pleased to share our first "Behind the Lens" of that same project. We would like to thank all of the people who made this happen from the first meeting at Martin Williams to the brisk shoot day out on the ice, to opening day. We all put forth our best efforts and would like to take a moment to than</span><span style="font-size: small;">k everyone listed in the credits along with a special thanks to: Tanya Silver; Heather Blackford; <a href="http://www.voltstudios.tv/">Matt Nel</a><a href="http://www.voltstudios.tv/">son</a>; <a href="http://filmerkid.com/">Eric Schl</a><a href="http://filmerkid.com/">eicher</a>; <a href="http://www.tastylighting.com/">Tasty Lighting</a>; and <a href="http://www.picture-factory.com/New_Picture_Factory/Home.html">Picture Factory</a>.</span></span><br />
<span style="font-family: Georgia,"Times New Roman",serif;"><span style="font-size: small;"><br /></span></span>
<span style="font-family: Georgia,"Times New Roman",serif;"><span style="font-size: small;">Thanks to Patrick Meehan for capturing the behind the scenes footage and <a href="http://www.nathanielschmidtmedia.com/">Nathaniel Schmidt</a> here at JCP for putting it all together. </span></span><br />
<span style="font-family: Georgia,"Times New Roman",serif;"><span style="font-size: small;"> </span><span style="font-size: small;"> </span></span>J Chapmanhttp://www.blogger.com/profile/02259572395369050224noreply@blogger.comtag:blogger.com,1999:blog-1751138423582483685.post-46203704273592737512013-03-26T11:01:00.000-05:002013-03-31T23:07:53.640-05:00JCP for MP3 "A Martin Patrick Lifestyle"<div class="separator" style="clear: both; text-align: center;">
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<span style="font-family: Georgia,"Times New Roman",serif;"><span style="font-size: small;">Spring is finally showing its face and we are excited to
announce the premiere of “A Martin Patrick 3 Lifestyle.” The short film is
a collaboration between JCP and the Minneapolis based men's clothing and
accessories boutique <a href="http://www.martinpatrick3.com/">Martin Patrick 3</a>.
The project is an interlaced venture of film and fashion that will debut
at the official pre-party for the <a href="http://www.envisionmpls.com/events.php">ENVISION: Artopia<sup>®</sup> Spring 2013 Fashion Show.</a></span></span><br />
<span style="font-family: Georgia,"Times New Roman",serif;"><span style="font-size: small;"><br /></span></span>
<span style="font-family: Georgia,"Times New Roman",serif;"><span style="font-size: small;">The event is open to the public and is being hosted by Jonathan
Chapman Photographer & Director, Martin Patrick 3, and ENVISION: Artopia<sup>®</sup> Spring 2013 Fashion Show. </span></span><br />
<span style="font-family: Georgia,"Times New Roman",serif;"><span style="font-size: small;"><br /></span></span>
<span style="font-family: Georgia,"Times New Roman",serif;"><span style="font-size: small;">Thursday, April 11, 2013 | 5:30 p.m. | Video Premiere at Dusk</span></span><br />
<span style="font-family: Georgia,"Times New Roman",serif;"><span style="font-size: small;"><br /></span></span>
<span style="font-family: Georgia,"Times New Roman",serif;"><span style="font-size: small;">Martin Patrick 3 | Warehouse District of Minneapolis | 212 Third
Avenue North Suite 106 | Minneapolis, MN 55401</span></span><br />
<span style="font-family: Georgia,"Times New Roman",serif;"><span style="font-size: small;"><br /></span></span>
<span style="font-family: Georgia,"Times New Roman",serif;"><span style="font-size: small;">Complimentary eats by <a href="http://www.cravecatering.com/">CRAVE Catering</a> as well as cocktails flowing
throughout the event. Live music by<a href="http://www.myspace.com/bryangerrard"> DJ Bryan Gerrard</a>.</span></span><br />
<span style="font-family: Georgia,"Times New Roman",serif;"><span style="font-size: small;"><br /></span></span>
<span style="font-family: Georgia,"Times New Roman",serif;"><span style="font-size: small;">Drop by after work to hang with industry creatives and fashion
gurus alike. Multiple
creative partners who joined in the production effort will also be present. We
hope to see you and look forward to sharing our latest visual collaboration.</span></span><br />
<span style="font-family: Georgia,"Times New Roman",serif;"><span style="font-size: small;"><br /></span></span>
<span style="font-family: Georgia,"Times New Roman",serif;"><span style="font-size: small;">For more information including event updates, release of
teaser trailers and artwork please follow the Facebook event page at <a href="http://bit.ly/JCPforMP3Premiere">http://bit.ly/JCPforMP3Premiere.</a> </span></span><br />
<span style="font-family: Georgia,"Times New Roman",serif;"><span style="font-size: small;"><br /></span></span>
<span style="font-family: Georgia,"Times New Roman",serif;"><span style="font-size: small;">Stay tuned to the JCP blog where we will be launching teaser
trailers in upcoming posts.
</span></span>
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<span style="font-family: Georgia,"Times New Roman",serif;"><span style="font-size: small;">
</span></span>
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<span style="font-family: Georgia,"Times New Roman",serif;"><span style="font-size: small;">Collaborative partners and sponsors include: <a href="http://splice.tv/">Splice</a>, <a href="http://filmerkid.com/">Filmerkid Visuals</a>, <a href="http://www.flashlightphotorental.com/">Flashlight Photorental</a>, <a href="http://www.thecoelement.com/">Coelement</a>, <a href="http://www.citypages.com/">City Pages</a>, <a href="http://ignite-models.com/">Ignite Models</a>, <a href="https://www.rawartists.org/minneapolis">RAW</a>, <a href="http://www.freearts.org/">FreeArts.org,</a> <a href="http://www.craveamerica.com/">Crave America</a>, <a href="http://www.roccoaltobelli.com/salons/index.htm">Rocco Altobelli Salon and Day Spa.</a></span></span></div>
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<span style="font-family: Georgia,"Times New Roman",serif;"><span style="font-size: small;"><br /></span></span>
<span style="font-family: Georgia,"Times New Roman",serif;"><span style="font-size: small;">Poster / promo design by<a href="http://www.linkedin.com/pub/sam-trewick/60/277/95a"> S</a><a href="http://cargocollective.com/samtrewick">am Tr</a><a href="http://cargocollective.com/samtrewick">ewick</a> - thank you!</span></span> </div>
<span style="font-size: small;"><span style="font-family: Georgia,"Times New Roman",serif;"><a href="http://www.roccoaltobelli.com/salons/index.htm"></a></span></span>J Chapmanhttp://www.blogger.com/profile/02259572395369050224noreply@blogger.comtag:blogger.com,1999:blog-1751138423582483685.post-3191665502287652882013-03-21T12:19:00.000-05:002013-03-25T10:38:50.921-05:00Minnesota Twins "Winter Baseball"<iframe allowfullscreen="" frameborder="0" height="338" mozallowfullscreen="" src="http://player.vimeo.com/video/62341952" webkitallowfullscreen="" width="600"></iframe>
<br />
<br />
<span style="font-size: small;"><span style="font-family: Georgia,"Times New Roman",serif;"><i>"You always get a special kick on opening
day, no matter how many you go through. You look forward to it like a
birthday party when you're a kid. You think something wonderful is going
to happen." - Joe Dimaggio</i></span></span><br />
<span style="font-size: small;"><span style="font-family: Georgia,"Times New Roman",serif;"><i><br /></i>With opening day just a little over a week away, we are all excited to kick off a new season of Twins Baseball. In anticipation of the new season, we were brought into a project created and concepted for the <a href="http://minnesota.twins.mlb.com/min/community/min_community_fund.jsp">Minnesota Twins Community Fund</a> <span style="font-size: small;">by</span> <a href="http://www.martinwilliams.com/">Martin Williams</a>. We worked closely with the team at Martin Williams and <a href="http://www.voltstudios.tv/">Volt Studios</a> to visually bring the<span style="font-size: small;"> project</span> to life upon the frozen surface of Brownie Lake here in Minneapolis. Pre-production involved creating an accurate baseball diamond the day before by having our team outline the shape of the ball field with a 100' measuring tape and shovels to remove enough snow to reach the base level of the lake. As additional support for the project, and essential for the big reveal shot at the end of the piece, we collaborated with <a href="http://www.picture-factory.com/">Picture Factory</a> who brought in their Cine-Star 6<span style="font-size: small;"> </span> to fly a camera over the whole scene capturing an impromptu game in progress. Further production supplies and support were supplied by <a href="http://www.tastylighting.com/">Tasty Lighting</a>.<span style="font-size: small;"> M<span style="font-size: small;">usic</span> <span style="font-size: small;">"Ja<span style="font-size: small;">n<span style="font-size: small;">u</span>ary Hymn<span style="font-size: small;">," b<span style="font-size: small;">y <span style="font-size: small;"><a href="http://decemberists.com/">The Decemberists</a>.</span></span></span></span></span></span></span></span> <br />
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<span style="font-size: small;"><span style="font-family: Georgia,"Times New Roman",serif;">The final 30 second spot <span style="font-size: small;">h<span style="font-size: small;">as begun</span></span> airing on <span style="font-size: small;">T<span style="font-size: small;">V</span></span> and will also be shown at the Twins Stadium once the 2013 season is underway. We hope you enjoy watching th<span style="font-size: small;">e alternate 60 second version of the </span>spot here as much as we did creating it<span style="font-size: small;">.</span> </span></span><br />
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<span style="font-size: small;"><span style="font-family: Georgia,"Times New Roman",serif;">Check back on opening day, April 1st, for a look at<span style="font-size: small;"> <span style="font-size: small;">the</span></span> behind the scenes video as well as nod to <span style="font-size: small;">everyone<span style="font-size: small;"><span style="font-size: small;"> who rallied to make this a suc<span style="font-size: small;">cess</span>. Go Twins!</span></span></span></span></span><br />
<span style="font-size: small;"><span style="font-family: Georgia,"Times New Roman",serif;"><span style="font-size: small;"><span style="font-size: small;"><span style="font-size: small;"> </span></span></span></span></span> J Chapmanhttp://www.blogger.com/profile/02259572395369050224noreply@blogger.comtag:blogger.com,1999:blog-1751138423582483685.post-88594248930730163472013-03-04T15:10:00.001-06:002013-03-04T21:34:59.885-06:00City Target - Seattle<div class="separator" style="clear: both; text-align: center;">
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<span style="font-size: small;"><span style="font-family: Georgia,"Times New Roman",serif;">One of the longtime mantras of <a href="http://www.target.com/">Target</a>; "Fast, Fun, and Friendly" might now need to add "Urban" to the lineup as the newest iteration of Target stores has been gearing up with multiple city locations that have a smaller footprint and cater to the needs of a denser population.</span></span><br />
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<span style="font-size: small;"><span style="font-family: Georgia,"Times New Roman",serif;">We spent time in the downtown Seattle City Target in collaboration with <a href="http://www.littleco.com/">Little and Company </a>capturing the visual essence of the new store format for a profile story in Target's RED Magazine. Nestled in the lower 3 floors of the Newmark residential tower just blocks away from the world renowned Pike Place Market - the location couldn't be better. </span></span><br />
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<span style="font-size: small;"><span style="font-family: Georgia,"Times New Roman",serif;">This City Target is one of three original stores of this type to debut; ready to serve a unique mix of office workers, tourists, and residents in nearby condos and apartments. With additional City Targets in Chicago, San Francisco, and LA, the mega retailer is offering city dwellers an economical option in a boutique size. It will be interesting to see how these new stores will be received as well as watching for possible integration into other urban markets.</span></span><br />
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<span style="font-size: small;"><span style="font-family: Georgia,"Times New Roman",serif;">We've been busy working on a number of fronts including a recent project in NYC for <a href="http://www.ogilvy.com/">Ogilvy</a>, a 23 hour trip to Alabama for Target, and prep for an upcoming production next we<span style="font-size: small;">ek</span> in Southern California. Behind the scenes here at the studio it's been exciting to have <a href="http://vimeo.com/user3836090">Nathaniel Schmidt </a>on board. His new editing suite is nearly complete including a 50" monitor to showcase his editing magic. In addition to all of this<span style="font-size: small;">, </span>we've been prepping still and film based visuals for the JCP brand refresh that's well in the works<span style="font-size: small;">;</span> once again tapping the talents of <a href="http://eighthourday.com/">Eight Hour Day</a>. We're also psyched to be infusing the copy-writing <span style="font-size: small;">talents</span> of Charles Youel, the force behind <a href="http://artcrank.com/minneapolis">ARTCRANK</a>, on a new section of the website titled "Behind the Lens." <span style="font-size: small;">We'll also be teaming up with <span style="font-size: small;">Charles on a forth<span style="font-size: small;">coming<span style="font-size: small;"> short film<span style="font-size: small;">, produced by JCP, </span>featuring NYC's Ce<span style="font-size: small;">ntral <span style="font-size: small;">Park<span style="font-size: small;">.</span></span></span></span></span></span></span></span></span><br />
<span style="font-size: small;"><span style="font-family: Georgia,"Times New Roman",serif;"> </span></span> J Chapmanhttp://www.blogger.com/profile/02259572395369050224noreply@blogger.comtag:blogger.com,1999:blog-1751138423582483685.post-69115770709388072872013-02-14T14:40:00.000-06:002013-03-04T21:35:46.316-06:00UHG - Work & Play<div class="separator" style="clear: both; text-align: center;">
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<span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif; font-size: small;">Projects vary with every client we work with and require different approaches for each scenario, which leave us with memorable experiences; one of them being a project we worked on last summer for </span><span style="font-size: small;"><a href="http://www.unitedhealthgroup.com/"><span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;">United Health Group</span></a><span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;">.</span></span></div>
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<span style="font-size: small;"><a href="http://www.huntadkins.com/"><span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;">Hunt Adkins</span></a><span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;"> contacted us to create visuals for a recruitment lifestyle piece centered around a select group of superstar employees of United Health Group. The creative concept centered around two scenarios for each employee; one illustrating their work life and the other representing an active experience they excelled at during their personal time. Both images had to feel iconic in nature, demonstrating that the top employees at UHG work hard and play hard with equal amounts of balance and poise in their lives. We wanted them to look heroic, knowledgeable and strong, yet approachable as members of the greater team. For our blog post we've selected highlights from the outside of work, "play" series of the campaign. Like nearly all of our projects, we not only shoot the hero campaign image, but as time permits work to shoot additional detail / story-telling visuals. In the case of the UHG project these supporting images nicely augment the master shot we were hired to produce.</span></span><br />
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<span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif; font-size: small;">The project took us to many locations in and around the Minneapolis area including various UHG campus environments to create custom imagery for nearly 20 employees. Location scouting took place over two days and became a matrix of logistics in and of itself. Many of the subjects were flown in to participate, and coordinating their time with that of the locations and our crew was no small feat. Our producer Tanya Silver once again did a great job lining things up to run smoothly, and as always our shining crew prevailed to help produce amazing imagery for our creative partners at Hunt Atkins and UHG.</span><br />
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<span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif; font-size: small;">Here it is, the heart of winter, and even though we are far from those long summer days, we continue to build on our past experiences and take on new scenarios in collaboration with agencies and clients alike. Our latest adventure had us on a frozen lake, creating a little winter magic for a TV spot that you will have to keep an eye out for this spring. Currently we are in NYC for a few days partnering with a new client as well as building relationships with new production partners.</span><br />
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<span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif; font-size: small;">We have a nice library of visuals queued up for a branding refresh that is well underway under the creative talents of </span><span style="font-size: small;"><a href="http://eighthourday.com/"><span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;">Eight Hour Day</span></a><span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;">. It's always amazing partnering with both Nate and Katie as they truely bring the final shine to everything we exhibit. The branding refresh will include updates to the portfolio, film reel, and the next iteration of the Newsprint promo. There are a few other ideas in terms of promotion, that the new branding elements should nicely compliment. We're always looking for creatively innovative ways to broaden both our experiences as well as how we present the visual elements of JCP. Thanks for visiting the blog and stay tuned for some engaging updates and refinements...</span></span><br />
J Chapmanhttp://www.blogger.com/profile/02259572395369050224noreply@blogger.comtag:blogger.com,1999:blog-1751138423582483685.post-13574294273672310672013-01-15T07:00:00.000-06:002013-01-19T15:08:23.998-06:00North 47º - A Lake Superior Storm<span style="font-size: small;"><span style="font-family: Georgia,"Times New Roman",serif;"><iframe allowfullscreen="allowfullscreen" frameborder="0" height="338" mozallowfullscreen="mozallowfullscreen" src="http://player.vimeo.com/video/57405340" webkitallowfullscreen="webkitallowfullscreen" width="600"></iframe>
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<span style="font-size: small;"><span style="font-family: Georgia,"Times New Roman",serif;"><i>“If
you’re lucky, you’ll eventually find a few minutes to free your mind, let your
wheels spin, and drift away to a place where something brilliant might wash up
upon the shore…” Rick
Bannister, The Smith Journal</i> </span></span><br />
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<span style="font-size: small;"><span style="font-family: Georgia,"Times New Roman",serif;">Last November my 5-year-old daughter Frances “Frankie” and I
set off for our once-a-year weekend together, bound for Northern Minnesota and
a cabin on the shore of Lake Superior.
Travel “up North” is something most of us in Minnesota look forward to
and welcome as often as we can accommodate. It’s a destination that signifies something that is hard to
put in words. It seems it’s what
it lacks that pulls you in, more so than what it offers. Regardless of ones motive, the
possibilities are endless amid the wilderness and waters of our some 10,000
plus lakes.<span style="font-size: small;"> </span></span></span><br />
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<span style="font-size: small;"><span style="font-family: Georgia,"Times New Roman",serif;">While we departed with cloudy skies and windshield wipers
humming, rain or shine we were once again excited to be leaving town together.
Along our route the weather turned increasingly cold, with clouds growing
thicker and winds gaining strength.
I knew long before we arrived that my idea of hiking through the woods<span style="font-size: small;"> </span>along the waters edge, was not what Frankie would consider fun amid weather
like this.</span></span></div>
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<span style="font-size: small;"><span style="font-family: Georgia,"Times New Roman",serif;">Lake Superior, the largest of the Great Lakes, signifies in
many ways the gateway to the north woods.
The vastness and the unpredictable nature of the water is something that
keeps it engaging in terms of trying to figure it out, trying to take it all
in. Upon arrival to the cabin
approximately 5 hours north of Minneapolis the temperature was just barely
above freezing. The winds were
blazing across the water with surf hitting the shore in a way that many at the
resort, including myself, had not often experienced but were excited to be
witness to. I awoke several times
during our first night, sleeping some 50 feet from the surging waves that
pounded the shore and windows of our seemingly snug, yet audibly uninsulated
cabin. Throughout the night the
storm continued to grow, ratcheting up its intensity by the hour.</span></span></div>
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<span style="font-size: small;"><span style="font-family: Georgia,"Times New Roman",serif;">In the morning after stoking the fire and a slow breakfast
Frankie and I set out to explore.
Just steps from our door Frankie was quick to advise she’d had
enough. I brought her in and
contemplated heading back out, camera in hand for whatever I might be able to
capture. I was now pleased I had
packed at least a few essential pieces of equipment. I figured I’d last about 10 minutes, but was certain I would
come away with visuals unlike any I’ve captured of the lake in the past.</span></span><br />
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<span style="font-size: small;"><span style="font-family: Georgia,"Times New Roman",serif;">The North 47° motion edit, named by the geographic
coordinates of the storm, was captured that morning in no more than an hour of
shooting. Time in the elements was
punctuated by many breaks to the cabin with Frankie tearing off paper towels to
help dry both camera, lenses, and my face. With feet firmly rooted and backside to the wind I was able
to grab no more than 2-3 second video clips, not sure what if anything would
ever become of the footage. It was one of the most extreme conditions I’ve ever
shot in. Upon retiring to the
cabin I found the view from our upstairs bedroom window almost as interesting as the waters edge. Racking or shifting focus
from blowing trees and surging waves to water droplets running down the window
offered a quieter element to what I had just been struggling to capture
outside.</span></span><br />
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<span style="font-size: small;"><span style="font-family: Georgia,"Times New Roman",serif;">Needless to say it was an exciting edit to see come to
life. All video clips that I
captured were shot in slow motion at 60 frames per second (60 fps), a look that
many in the realm of video are currently drawn to as camera technology
continues to evolve. <a href="http://www.nathanielschmidtmedia.com/">NathanielSchmidt</a>, one of our most recent partners in the world of video put the footage
together against an audio track that quiets and compliments the wind, waves,
and turbulent nature of the footage.<span style="font-size: small;"> Upon completion we <span style="font-size: small;"><span style="font-size: small;">taped th<span style="font-size: small;">e talents of </span></span><a href="http://www.thecoelement.com/">Coelement</a> for <span style="font-size: small;">graphic animation.</span></span></span></span></span><br />
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<span style="font-size: small;"><span style="font-family: Georgia,"Times New Roman",serif;">I am appreciative of each and every hour I am able to steal
away to the North Shore, especially one-on-one adventures such as this with my
kids. Lake
Superior never ceases to offer something humblin<span style="font-size: small;">g, regardless of the season...</span> </span></span></div>
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</span></span>J Chapmanhttp://www.blogger.com/profile/02259572395369050224noreply@blogger.comtag:blogger.com,1999:blog-1751138423582483685.post-57310740130323267912013-01-03T14:53:00.000-06:002013-03-04T21:36:12.029-06:00Schwinn 2013 Catalog<div class="separator" style="clear: both; text-align: center;">
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<span style="font-size: small;"><span style="font-family: Georgia,"Times New Roman",serif;">A new year brings new opportunities and of course new work. The debut of the 2013 <a href="http://www.schwinnbikes.com/bikes">Schwinn</a> Catalog is out in select <span style="font-size: small;">worldwide bi<span style="font-size: small;">cycle </span></span>retailers<span style="font-size: small;"><span style="font-size: small;"> </span></span>showcasing their new line up of bikes ranging from Urban style to Cruisers, and Sport Hybrid to Mountain bikes and more. It's a pretty sweet collection of bikes<span style="font-size: small;">. D</span>esign<span style="font-size: small;"> certai<span style="font-size: small;">nly</span></span> hasn't been overlooked <span style="font-size: small;">as <span style="font-size: small;">the brand <span style="font-size: small;">continues to evolve</span></span>. The matte black <span style="font-size: small;">"<span style="font-size: small;">Cruiser<span style="font-size: small;">" <span style="font-size: small;">mo<span style="font-size: small;">d<span style="font-size: small;">el </span></span>above even comes with a built in bo<span style="font-size: small;">ttle opener.</span></span></span></span></span></span></span></span><br />
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<span style="font-family: Georgia,"Times New Roman",serif;"><span style="font-size: small;">Over two days of shooting for Schwinn we set up in <span style="font-size: small;">multiple</span> locations around the Minneapolis area<span style="font-size: small;">, eac<span style="font-size: small;">h </span></span>lending to the perfect backdrop for each particular style of bike. The results are evident in the new catalog as the bikes stand out with the complimentary environments adding to the strength of the imagery.<span style="font-size: small;"> </span></span></span><br />
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<span style="font-family: Georgia,"Times New Roman",serif;"><span style="font-size: small;">We are quite pleased with how everything turned out. It's refreshing to look back amid the cold of winter, at a mid-summer production, r<span style="font-size: small;">ecalling sunny skies, green grass, as well as all the bikes and locations we paired up for this project. </span> </span></span><br />
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<span style="font-family: Georgia,"Times New Roman",serif;"><span style="font-size: small;">Happy New Year to al<span style="font-size: small;">l those we worked with last year<span style="font-size: small;">. We are looking forward to conti<span style="font-size: small;"><span style="font-size: small;">nu</span>ed adventure and all that</span> 201<span style="font-size: small;">3 has in stor<span style="font-size: small;">e!</span></span></span></span></span></span><br />
<span style="font-family: Georgia,"Times New Roman",serif;"><span style="font-size: small;"><span style="font-size: small;"><span style="font-size: small;"><span style="font-size: small;"><span style="font-size: small;"> </span></span> </span></span></span></span>J Chapmanhttp://www.blogger.com/profile/02259572395369050224noreply@blogger.comtag:blogger.com,1999:blog-1751138423582483685.post-40294570017668510752012-12-07T08:42:00.001-06:002012-12-10T11:39:32.455-06:00Target C9 - San Francisco Video<iframe allowfullscreen="allowfullscreen" frameborder="0" height="338" mozallowfullscreen="mozallowfullscreen" src="http://player.vimeo.com/video/55025516" webkitallowfullscreen="webkitallowfullscreen" width="600"></iframe>
<span style="font-family: Georgia,"Times New Roman",serif;"><span style="font-size: small;"> </span></span><br />
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<span style="font-family: Georgia,"Times New Roman",serif;"><span style="font-size: small;">We're excited to officially launch the director's cut of the <a href="http://www.target.com/c/c9-by-champion-brand-shop/-/N-5tdw7">Target C9</a> Active Apparel video. Shot <span style="font-size: small;">this past summer on the stree<span style="font-size: small;">ts of San Francisco</span>, the video was</span> produced by JCP in collaboration with Minneapolis based <a href="http://www.knockinc.com/">Knock Inc<span style="font-size: small;">.</span></a><span style="font-size: small;"> </span>This version of the edit is a cut-down from the original 9 minute spot currently playing inside the San Francisco's recently opened City Target. Be sure to check out the <a href="http://jonathanchapmanphotography.blogspot.com/2012/11/target-c9-san-francisco-video-preview.html">Video Preview</a> post which offers additional insight into the storyline as well as how the project came together. </span></span><br />
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<span style="font-family: Georgia,"Times New Roman",serif;"><span style="font-size: small;">For the director's cut, we worked closely with Chadwick and the team at <a href="http://splice.tv/">Splice</a> to pull some select shots and sequences and shorten the overall edit by about 3 minutes. It's a bit longer than our typical spots, however, the "day in the life" storyline requires a longer edit to tell the full narrative of multiple activities taking place throughout an active day of living on the streets of San Francisco. <span style="font-size: small;">O</span>ur project tapped a broad palette of crew from Los Angeles, San Francisco, and Minneapolis</span></span><span style="font-family: Georgia,"Times New Roman",serif;"><span style="font-size: small;"><span style="font-family: Georgia,"Times New Roman",serif;"><span style="font-size: small;"><span style="font-size: small;">. San Francisc<span style="font-size: small;">o based </span></span><a href="http://www.panlicker.com/">Panlicker</a> Productions<span style="font-size: small;"> coordinated all aspects of <span style="font-size: small;">talent, locations, permits, and logistics</span></span></span></span>. The crew shot below highlights our finish line smiles. A big thanks to everyone involved at all levels including the Steadicam expertise of <a href="http://stillmotion.ca/">StillMotion</a> as well as camera support by <a href="http://filmerkid.com/">Eric Schleicher</a>. Sam Serbus' <i>internspective</i> blog posts (<a href="http://intern-spective.tumblr.com/post/27987126201/here-are-some-bts-shots-from-our-first-couple-days">day 1-3</a>, <a href="http://intern-spective.tumblr.com/post/28489738713/our-fourth-day-of-shooting-on-the-streets-of-san">day 4</a>) offer a nice behind the scenes glimpse of how things unfolded during this quick paced production amid the streets of San Francisco.<span style="font-size: small;"> </span>Thanks of course to John Fontana as well as Paula, Mark, and Melissa of <a href="http://www.blogger.com/goog_692769126">The Gren Group</a> <a href="http://www.paulagrenreps.com/">Inc.</a> for their tireless energy and behind the scenes support of all projects.</span></span><br />
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<span style="font-family: Georgia,"Times New Roman",serif;"><span style="font-size: small;">It's been quite a year including recent travel to Buenos Aires, Argentina. 2012 is nearly wrapped and we're already looking forward to a what's in-store for 2013. O<span style="font-size: small;">n the <span style="font-size: small;">horizon are</span></span> many updates to the portfolio, website and director's reel, as well as new projects in the works… </span></span><br />
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<br />J Chapmanhttp://www.blogger.com/profile/02259572395369050224noreply@blogger.comtag:blogger.com,1999:blog-1751138423582483685.post-65283223727151079282012-11-15T08:11:00.000-06:002012-11-15T08:11:37.520-06:00On the farm for Winfield...<div class="separator" style="clear: both; text-align: center;">
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<span style="font-size: small;"><span style="font-family: Georgia,"Times New Roman",serif;"><i><span class="sqq">“<span class="sqq">Farming looks mighty easy when your plow is a pencil and you're a thousand miles from the corn field.</span>”</span> - Dwight D. Eisenhower </i></span></span><br />
<span style="font-size: small;"><span style="font-family: Georgia,"Times New Roman",serif;"><br /></span></span>
<span style="font-size: small;"><span style="font-family: Georgia,"Times New Roman",serif;">While summer is in the rear-view mirror it's nice to revisit long days and our time amid farm and field; taking in life first hand alongside modern day farmers. It's always great to partner with <a href="http://www.collemcvoy.com/">Colle+McVoy</a> and this was another fine experience collaborating for Winfield. </span></span><br />
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<span style="font-size: small;"><span style="font-family: Georgia,"Times New Roman",serif;">We've been on a number of agricultural shoots over the years and it never ceases to inspire and amaze us with the overall process; it's a true "get your hands dirty," experience. Blue skies, fresh air, and rolling hills gently woven into a seemingly endless landscape of Wisconsin farmland has a way of regenerating the senses and opening up a new perspective on what is right in front of us. A number of the images were created from unique angles, whether climbing up on top of a grain elevator or getting down to the level of the roots, we were able to capture several different options to help tell the Winfield story. This production was unique in that we spent time capturing visuals of a crop duster. There is a true art and level of aerodynamics that these pilots possess. We heard him coming from miles away, the sound of the blades gave away any chance of sneaking up on our crew. Near the end of our time shooting this part of the project the chopper did a fly-over only a few feet from our heads, and no doubt laughed as we all hit the dirt in surprise and fear for our lives.</span></span><br />
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<span style="font-size: small;"><span style="font-family: Georgia,"Times New Roman",serif;">It's never dull and always new- farm, ocean, rural or urban. What an opportunity the camera provides looking behind the scenes, revealing everyday life in visually interesting and engaging ways.</span></span><br />
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<span style="font-size: small;"><span style="font-family: Georgia,"Times New Roman",serif;">The Director's cut of the Target C9 project is coming along nicely. We'll have a final version to share soon.</span></span><br />
J Chapmanhttp://www.blogger.com/profile/02259572395369050224noreply@blogger.comtag:blogger.com,1999:blog-1751138423582483685.post-21245262283864491812012-11-05T11:57:00.000-06:002012-12-06T13:12:48.117-06:00Target C9 - San Francisco Video Preview<div class="separator" style="clear: both; text-align: center;">
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<a href="http://jonathanchapman.com/blog_images/121105_C9_stills_san_francisco_blog.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" src="http://jonathanchapman.com/blog_images/121105_C9_stills_san_francisco_blog.jpg" /></a></div>
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<span style="font-size: small;"><span style="font-family: Georgia,"Times New Roman",serif;">The C9 Active Apparel line of clothing from <a href="http://www.target.com/">Target</a> is being featured for the first time in a store of its own in San Francisco's recently opened City Target. The debut of this flagship location is unique in that it is one of a kind and features a 9 minute looping video created by the JCP team. The video concept was created by the Minneapolis based agency <a href="http://www.knockinc.com/">Knock</a> who approached us earlier this year to collaborate and produce a montage of active, athletic based visuals. The purpose of the video is to highlight C9 apparel as well as captivate store patrons with an engaging array of athletic activities including yoga, running, walking, gym exercise, soccer and bicycling interweaving amongst one another throughout the city of San Francisco. With the focus on the athletes and clothing, we were tasked to create a seamless piece that would take the viewer on a journey throughout all of the activities within the city. It was a challenge to shoot in an icon rich setting and not just show all of the well known landmarks. We worked with a San Francisco based production crew to uncover and shoot amid lesser known landmarks, places that would appeal to the city inhabitants stating "this is my city, my San Francisco." </span></span><br />
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<span style="font-size: small;"><span style="font-family: Georgia,"Times New Roman",serif;">With the help of two members from the California based <a href="http://www.stillmotion.ca/">Still Motion</a> we had a solid crew with a total of 4 cameras rolling at any given time in each scenario. Ray and Paul from Still Motion fit the style and speed of our crew well and with the addition of a Stedi<span style="font-size: small;">c</span>am, operated by Ray, we had another way of telling the story from a first person point of view. The smooth shots provided by the Stedi<span style="font-size: small;">c</span>am whether running, spinning around yogi's in warrior pose, or keeping up with bicyclists in mid pedal gave an authentic sense of being there with the athletes and raised our overall production value. </span></span><br />
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<span style="font-size: small;"><span style="font-family: Georgia,"Times New Roman",serif;">The team at Knock were great to partner with from start to finish and San Francisco was a perfect host and backdrop for this production. We had the privilege to see many aspects of the city and couldn't have asked for a better front row seat for working and taking in the diverse sections of the city that comprise San Francisco. Enjoy a glimpse into the project through the still images and as a precursor to the debut of the C9 Director's Cut coming soon...</span></span><br />
J Chapmanhttp://www.blogger.com/profile/02259572395369050224noreply@blogger.comtag:blogger.com,1999:blog-1751138423582483685.post-28211998006097101282012-10-17T08:34:00.002-05:002012-10-17T09:05:48.959-05:00TDK / Memorex<div class="separator" style="clear: both; text-align: justify;">
<a href="http://jonathanchapman.com/blog_images/120918_imation_youth_blog.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" src="http://jonathanchapman.com/blog_images/120918_imation_youth_blog.jpg" /></a></div>
<span style="font-size: small;"><i>“It takes a long time to become young.”
- Pablo Picasso</i></span><br />
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<span style="font-size: small;">The latest technology is often times synonymous with youth culture. What is cutting edge? What makes a statement about who we are and what we use? Form and function overall lead everyday lifestyles and may eventually land the stamp of approval for the cool factor. Products seem to be adopted at an ever increasing rate as advances in technology continue to improve. There is a hunger for new, functional products that have the ability to keep pace with the energy and demands of a youthful lifestyle.</span><br />
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<span style="font-size: small;">This is where we were brought in. A two day shoot to help capture a look that portrays the latest in a new lineup of products from <a href="http://www.tdkperformance.com/en-us/">TDK</a> and <a href="http://www.memorex.com/en-us/">Memorex</a>. Our talent was full of surprises taking up the latest set of headphones, ear buds and other music delivery devices. As the two tag lines for each brand suggest TDK "Life on Record" and Memorex "Turn Life Up" they each have their own unique approach branching off from the common "Life" theme which led us to several diverse locations to capture a few lifestyle moments over the course of the shoot. Thanks to Bobbi Peacock and crew for another fun couple of days. We're always up to something different and that's what keeps us all feeling young and excited for the road ahead...</span><br />
J Chapmanhttp://www.blogger.com/profile/02259572395369050224noreply@blogger.comtag:blogger.com,1999:blog-1751138423582483685.post-88188846820466512992012-10-05T10:35:00.000-05:002012-10-05T10:35:37.722-05:00Emma Berg - Before and Afters <iframe allowfullscreen="allowfullscreen" frameborder="0" height="338" mozallowfullscreen="mozallowfullscreen" src="http://player.vimeo.com/video/50691591" webkitallowfullscreen="webkitallowfullscreen" width="600"></iframe><br />
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<span style="font-size: small;"><span style="font-family: Georgia,"Times New Roman",serif;">In our last post we debuted the final Emma Berg fashion piece. With any video project there are always a number of steps along the way to reach the final finished motion piece. One of the last is the color work or <a href="http://en.wikipedia.org/wiki/Color_grading">grading</a>, which takes place after the edit or picture has been locked down. Color and the creation of custom palettes for our imagery is something we spend a great deal of time finessing. As we merged into the world of motion and film we quickly learned that color is a major step in the process, one that was much more complex than the workflow we've established for our still imagery. Through collaboration and much conversation with people on the film side of the business we've worked to connect with "colorists," people who specialize in the color correction of film. We've met some great people, many of which have spent years refining their craft.</span></span><br />
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<span style="font-size: small;"><span style="font-family: Georgia,"Times New Roman",serif;">The grading for the Emma Berg piece was masterfully done by colorist Sue Lakso of <a href="http://www.crash-sues.com/">Crash+Sues </a>here in Minneapolis. During a working session with Sue, she was able to match the raw edited footage to the colored still photos we provided. As you will see, the difference between the colored and uncolored footage is quite dramatic and emphasizes how important this final step of the process is for any motion project.</span></span><br />
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<span style="font-size: small;"><span style="font-family: Georgia,"Times New Roman",serif;">We appreciate the expertise of Sue Lakso and the collaborative spirit of everyone at Crash+Sues to help us realize the full potential of the final color work for our project. It's one more example of how much broader and deeper the pool of collaboration exists when working in the realm of motion and film.</span></span><br />
<span style="font-size: small;"><span style="font-family: Georgia,"Times New Roman",serif;"> </span></span>J Chapmanhttp://www.blogger.com/profile/02259572395369050224noreply@blogger.comtag:blogger.com,1999:blog-1751138423582483685.post-51159781269060707712012-09-24T13:00:00.000-05:002012-09-24T21:06:30.610-05:00Emma Berg - F/W 2012 Video Premiere<iframe allowfullscreen="allowfullscreen" frameborder="0" height="338" mozallowfullscreen="mozallowfullscreen" src="http://player.vimeo.com/video/49916479" webkitallowfullscreen="webkitallowfullscreen" width="600"></iframe><br />
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<span style="font-size: small;"><span style="font-family: Georgia,"Times New Roman",serif;">While new lines are rolling out in New York, London, and Milan, it's also a big week for fashion here in Minneapolis with an ever-growing buzz amid creatives and designers alike. MN Fashion's <a href="http://mnfashion.org/1315/buy-tickets-for-the-shows-springsummer-2013/">"The Shows"</a> gets underway tomorrow, showcasing Spring/Summer 2013 collections from a number of local designers.</span></span><br />
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<span style="font-size: small;"><span style="font-family: Georgia,"Times New Roman",serif;">We are always on the lookout to partner and broaden our visual experiences in both the world of stills and video. While we at JCP aren't typically riding along the front lines of the world of fashion, our latest video collaboration provided an opportunity to work closely with one of the city's most active, respected, and influential designers, <a href="http://www.emmaberg.com/FW2012">Emma Berg</a>.</span></span><br />
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<span style="font-size: small;"><span style="font-family: Georgia,"Times New Roman",serif;">Premiering online via the JCP Blog, the video will officially debut on the big screen this Thursday evening </span></span><span style="font-size: small;"><span style="font-family: Georgia,"Times New Roman",serif;"><span class="st">as a part of Minneapolis-St. Paul Fashion Week and MN Fashion's "The Shows," just before Emma and her </span>Spring / Summer 2013 line hit the runway. Shot this past Spring, the video highlights Emma's Fall / Winter 2012 line. A common theme in her design work is the use of color or the lack thereof depending on the season and her overall vision for the collection. The juxtapositions of her bright whimsical Fall / Winter 2012 line paired with the mute, stark backgrounds in the video emphasize Emma's creative design sense creating a playful, yet sophisticated darkness evident in many of her collections.<br /> </span></span><br />
<span style="font-size: small;"><span style="font-family: Georgia,"Times New Roman",serif;">As stated in the <a href="http://jonathanchapmanphotography.blogspot.com/2012/09/emma-berg-fw-2012-video-preview.html">preview post</a>, this was an idea brought to life through the collaborative efforts of the JCP team, <a href="http://jonathanchapmanphotography.blogspot.com/2012/09/emma-berg-fw-2012-video-preview.html">Grant Whittaker</a> and Emma Berg. Eric Schleicher / <a href="http://filmerkid.com/">Filmerkid </a>joined as assistant camera and <a href="http://www.jolynngarnes.com/">JoLynn Garnes</a> handled the edit paring our visuals with a haunting audio track by </span></span><span style="font-size: small;"><span style="font-family: Georgia,"Times New Roman",serif;"><span style="font-size: small;"><span style="font-family: Georgia,"Times New Roman",serif;"><a href="http://marijuanadeathsquads.com/">Marijuana Deathsquads</a></span></span>. Sue Lakso, of <a href="http://www.crash-sues.com/">Crash & Sues,</a> came on board as the colorist and <a href="http://fadetoblack.info/">Danny Schmidt</a> created the graphics closing the video.</span></span><br />
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<span style="font-size: small;"><span style="font-family: Georgia,"Times New Roman",serif;"><span style="font-size: small;"><span style="font-family: Georgia,"Times New Roman",serif;">Described
as a "style-savvy art maven," Emma Berg has carved out a unique niche in not
only the realm of fashion, but also works closely in the promotion and
introduction of emerging artists through her website <a href="http://www.mplsart.com/">MPLS Art</a>. Like all of our creative endeavors we are excited and proud to have a wealth of talent so close to home to reach out to as we ourselves work to further evolve and grow. </span></span> </span></span><br />
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<span style="font-size: small;"><span style="font-family: Georgia,"Times New Roman",serif;"><a href="http://mnfashion.org/1315/buy-tickets-for-the-shows-springsummer-2013/">MN Fashion Week</a> runs from Sept. 23rd – 30th. Once again, be sure to check out the latest from Emma Berg this Thursday, Sept. 27th. Events to be held at the</span></span><span style="font-size: small;"><span style="font-family: Georgia,"Times New Roman",serif;"><span class="event_venue_at"></span>
Grain Belt Bottling House in Northeast Minneapolis. Doors open at 6:30.</span></span><br />
<span style="font-size: small;"><span style="font-family: Georgia,"Times New Roman",serif;"><br />Produced & Directed - Jonathan Chapman</span></span><br />
<span style="font-size: small;"><span style="font-family: Georgia,"Times New Roman",serif;">Art Direction & Styling - Whittaker Style<br />Editing – JoLynn Garnes<br />Assistant Camera – Eric Schleicher<br />Production – John Fontana<br />Talent – Arquette / Vision<br />Music – Marijuana Deathsquads<br />Graphic Animation – Danny Schmidt<br />Colorist – Sue Lakso / CrashnSues<br />Special Thanks to the Ritz Theatre</span></span><br />
J Chapmanhttp://www.blogger.com/profile/02259572395369050224noreply@blogger.comtag:blogger.com,1999:blog-1751138423582483685.post-75225688455191401112012-09-13T14:16:00.000-05:002012-09-24T21:06:22.231-05:00Emma Berg - F/W 2012 Video Preview<div class="separator" style="clear: both; text-align: center;">
<a href="http://jonathanchapman.com/blog_images/120913_emma_berg_blog.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" src="http://jonathanchapman.com/blog_images/120913_emma_berg_blog.jpg" /></a></div>
<span style="font-family: Georgia,"Times New Roman",serif;"><span style="font-size: small;"><i>My ideal as a designer is to appeal to the woman who is driven by the creative side of life or at least has a strong appreciation for it. -Emma Berg</i></span></span><br />
<span style="font-family: Georgia,"Times New Roman",serif;"><span style="font-size: small;"><br />This past spring we had the privilege to work with fashion designer <a href="http://www.emmaberg.com/">Emma Berg</a> on a motion piece showcasing her Fall / Winter 2012 creative collection. The still imagery featured offers an early glimpse into the visuals we came away with. The project came about through discussions with <a href="http://grantwhittakerstyle.com/">Grant Whittaker</a> who describes himself as a “Fashion and Creative Catalyst.” We had been in talks with Grant for a few months about possible opportunities to join efforts. Our backgrounds in the creative community are somewhat different, however we embraced this aspect with mutual respect for the work we’ve both created as well as the relationships and network we are always working to expand. Partnering with Grant, and eventually Emma, opened the door to something refreshingly foreign, as our experiences have been somewhat limited in the world of fashion. It was a great opportunity with unique challenges; the type of project we are always on the lookout for as we work to refine and expand upon our visual experiences.</span></span>
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<span style="font-family: Georgia,"Times New Roman",serif;"><span style="font-size: small;"><br />We paired up Emma’s fashions with two models amid various Minneapolis locations ranging from the <a href="http://www.ritzdolls.com/">Ritz Theater</a> to Harriet Island. The stark, muted environments provided a welcome contrast to the vibrant colors of <a href="http://www.emmaberg.com/FW2012">Emma’s Fall/Winter 2012 collection</a>. The backgrounds also highlight her sense of “sophisticated whimsy with dark undertones” - a common theme in Emma’s fashion work. This juxtaposition of bright colors against the neutral textures may seem counter-intuitive, but works nicely with her style and is a thread that runs through her upcoming collection as well. </span></span>
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<span style="font-family: Georgia,"Times New Roman",serif;"><span style="font-size: small;"><br />We are excited that our video will be hitting the big screen at <a href="http://mnfashion.org/event/the-shows/">MN Fashion’s “The Shows”</a> on the evening of September 27th. The video will introduce Emma as part of her upcoming Spring/Summer 2013 runway show. In Emma’s new line for Spring/Summer 2013, which may have people thinking about radiant colors, Emma has moved in the opposite direction working in a more monochromatic palette reflective of her personal interpretations of current affairs in the domestic political arena. </span></span>
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<span style="font-family: Georgia,"Times New Roman",serif;"><span style="font-size: small;"><br />We’ll be debuting the video on September 24th, here on the JCP Blog. There’s a fine list of contributor’s that we look forward to recognizing and thanking. Just like a show, this video and the collaboration around it is another opportunity for Emma, Grant, and ourselves to influence an audience, further introduce our work, and exhibit how we all continue to evolve in the creative community.</span></span><br />
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J Chapmanhttp://www.blogger.com/profile/02259572395369050224noreply@blogger.comtag:blogger.com,1999:blog-1751138423582483685.post-90260757840250336992012-09-05T07:50:00.001-05:002012-09-24T21:27:47.770-05:00The Prairie House<div class="separator" style="clear: both; text-align: center;">
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<span style="font-size: small;">My family and I have an annual trip, four years running, to a friend's cabin near the Hayward Lakes area of Wisconsin. </span><span style="font-size: small;">Time away from the city, gathered with friends and family at the lake is a welcome addition to summer. We're certainly happy to have friends who generously extend invites, as</span><span style="font-size: small;"> this is something I have memories of and feel fortunate to share with my own kids</span><span style="font-size: small;">. One year ago this past Labor Day weekend had us cabin bound with a slight detour in our accommodation plans. During this visit we would spend the weekend at "The Prairie House," an adjacent property near our friend's cabin that is described in the following words:</span></div>
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<i><span style="font-size: small;">"The Prairie House, circa 1800, is located among ponds,
streams, small waterfalls, and butterfly gardens. This natural animal
and bird sanctuary is surrounded by 16 acres of wavering prairie grass
and wildflowers, located in the quiet isolated center of 360 acres of
northern Wisconsin pine forest. Created for solitude, harmony, history,
and romance."</span></i><span style="font-size: small;"> </span><span style="font-size: small;"> </span></div>
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<span style="font-size: small;">This property is owned by our friend's brother Jim, who is not only a kind and generous man, but also has fine taste in design and building. The Prairie House is a retreat of sorts, a place that invites you to take a step back, a place where time seems frozen in an era where simplicity was less about fashion and more a product of making the most of what your immediate environment had to offer. Bearskin rugs, oil lamps, fur traps and pelts on the walls; we spent the first few hours as if in a museum--amazed at the time and thought that went into recreating the past. </span></div>
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<span style="font-size: small;">While our kids spent their time chasing through grasses, dipping toes in the front porch pond, and wrestling vintage candies from each other, my wife and I relaxed and enjoyed this little voyage to the past. The images above capture a little slice of our time in the early 1800's and were passed along as a thank you gift. A gift of visuals I happily spent time shooting.</span><br />
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J Chapmanhttp://www.blogger.com/profile/02259572395369050224noreply@blogger.comtag:blogger.com,1999:blog-1751138423582483685.post-48413852614393309072012-08-13T10:10:00.001-05:002012-09-24T21:28:36.394-05:00The Pines: "All The While" <iframe allowfullscreen="allowfullscreen" frameborder="0" height="338" mozallowfullscreen="mozallowfullscreen" src="http://player.vimeo.com/video/47451988" webkitallowfullscreen="webkitallowfullscreen" width="600"></iframe><br />
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<span style="font-size: small;"><span style="font-family: Georgia,"Times New Roman",serif;">This past Saturday the latest JCP motion collaboration took flight premiering on the big screen at the <a href="http://squarelakefestival.com/">Square Lake Film and Music Festival</a> amid an intimate backdrop of musicians and filmmakers alike. We were fortunate to have the opportunity to debut the video at the festival as <a href="http://www.thepinesmusic.com/">The Pines</a> were on site and closed out the festival as the headlining musical act.</span><br style="font-family: Georgia,"Times New Roman",serif;" /><br style="font-family: Georgia,"Times New Roman",serif;" /><span style="font-family: Georgia,"Times New Roman",serif;">As highlighted in the <a href="http://jonathanchapmanphotography.blogspot.com/2012/05/pines-music-video-preview.html">preview post</a> the project was concepted and produced in partnership with Eric Schleicher / <a href="http://filmerkid.com/">FilmerKid</a> and Tony Franklin + T.C. Worley of <a href="http://www.royalantler.com/">Royal Antler</a>. </span><br style="font-family: Georgia,"Times New Roman",serif;" /><br style="font-family: Georgia,"Times New Roman",serif;" /><span style="font-family: Georgia,"Times New Roman",serif;">A big thanks to David and Benson of The Pines, <a href="http://www.redhouserecords.com/">Red House Records</a>, and Paul Creager of The Square Lake Film and Music Festival. We would also like to thank <a href="http://www.mooretalent.com/">Moore Creative</a> as well as <a href="http://www.martinpatrick3.com/">martinpatrick3</a>.</span><br style="font-family: Georgia,"Times New Roman",serif;" /><br style="font-family: Georgia,"Times New Roman",serif;" /><span style="font-family: Georgia,"Times New Roman",serif;">In collaboration with The Pines, we are excited to share the official video for "All The While," from their latest album Dark So Gold. </span><br style="font-family: Georgia,"Times New Roman",serif;" /><br style="font-family: Georgia,"Times New Roman",serif;" /><span style="font-family: Georgia,"Times New Roman",serif;">Watch via The Pines YouTube channel <a href="http://www.youtube.com/watch?v=-3MGAXcf8NE&feature=youtu.be">here -></a></span><br style="font-family: Georgia,"Times New Roman",serif;" /><br style="font-family: Georgia,"Times New Roman",serif;" /><span style="font-family: Georgia,"Times New Roman",serif;">Produced and Directed - Jonathan Chapman</span><br style="font-family: Georgia,"Times New Roman",serif;" /><span style="font-family: Georgia,"Times New Roman",serif;">Editing / Second Camera - Eric Schleicher</span><br style="font-family: Georgia,"Times New Roman",serif;" /><span style="font-family: Georgia,"Times New Roman",serif;">Location Sound / Production - John Fontana</span><br style="font-family: Georgia,"Times New Roman",serif;" /><span style="font-family: Georgia,"Times New Roman",serif;">Story development / Camera - Tony Franklin, TC Worley / Royal Antler</span><br style="font-family: Georgia,"Times New Roman",serif;" /><span style="font-family: Georgia,"Times New Roman",serif;">Male Talent - Jon Walburg / Moore Creative</span><br style="font-family: Georgia,"Times New Roman",serif;" /><span style="font-family: Georgia,"Times New Roman",serif;">Props & Wardrobe - martinpatrick3</span></span><br />
J Chapmanhttp://www.blogger.com/profile/02259572395369050224noreply@blogger.comtag:blogger.com,1999:blog-1751138423582483685.post-19048818179041859832012-08-03T10:14:00.000-05:002012-10-23T21:11:44.453-05:00Schwinn: Life's A Ride...<div class="separator" style="clear: both; text-align: center;">
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<span style="font-size: small;"><span style="font-family: Georgia,"Times New Roman",serif;">Bicycling and all aspects of it seems to be enjoying a renaissance of sorts including riders, places to ride, and how people enjoy their time on two wheels, not to mention the vast options of brands, builds, accessories and apparel. The bicycle is definitely on the list of things we seem to take for granted since it has had such a presence in our everyday lives. It's hard to imagine a time when it was a fairly new invention and everyone was interested in having one.</span></span><br />
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<span style="font-size: small;">Our involvement with <a href="http://www.schwinnbikes.com/">Schwinn</a> Bicycles came early in 2012 through a request by the agency <a href="http://boomisland.com/">Boom Island</a> to shoot lifestyle based stills and motion imagery on location in San Diego, CA. The project encompassed settings in the urban heart of the city, residential areas, country touring and off road trails in the foothills with a variety of talent portraying the range of Schwinn riders and bicycles available to the public. The week of production went by quickly capturing both stills and video of each proposed scenario. Our DP, Alex Horner was brought on to capture motion visuals, doing his best to mirror and augment what was being directed for the still portion of the shoot. Together as a team we covered off on a lot of scenes building a substantial pool of assets to build on the Schwinn library. </span></div>
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<span style="font-size: small;">The brand and name Schwinn has an interesting backstory. One of the early leaders and standouts of the time, Ignaz Schwinn created a dynasty with his namesake, which remains a popular brand to this day. Ignaz was a German immigrant with a background in mechanical engineering who happened to settle in Chicago before the turn of the century. With additional financial backing from a fellow German immigrant, the Schwinn Bicycle company was founded in 1895 on the cusp of the great bicycle boom in the US. At one point Schwinn was one of 30 factories building bicycles in Chicago trying to capitalize on the growing demand. The opportunity to become an institution was within reach and they made it happen creating a lasting legacy which has endured to this day. </span></div>
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<span style="font-size: small;">We've been staying busy near and far shooting both still and motion based projects. Last week we were out in San Francisco working on a video project for Target involving their C9 line of active wear. This week we have been dividing our time between domestic animals and their owners for <a href="http://www.purina.com/">Purina</a> and an agricultural project in the fields of rural Wisconsin in collaboration with <a href="http://www.collemcvoy.com/%20">Colle + McVoy</a>. Keep an eye out for future posts revolving around these shoots and more.</span></div>
J Chapmanhttp://www.blogger.com/profile/02259572395369050224noreply@blogger.comtag:blogger.com,1999:blog-1751138423582483685.post-69866575558601649902012-07-19T14:40:00.003-05:002012-07-19T14:40:29.851-05:00Traditional & Tactile Pt. II - Cold Side Silkscreen Printing<div style="font-family: Georgia,"Times New Roman",serif;">
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<a href="http://jonathanchapman.com/blog_images/120717_coldside_blog.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" src="http://jonathanchapman.com/blog_images/120717_coldside_blog.jpg" /></a></div>
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<span style="font-size: small;">The second half of our two part series "Traditional & Tactile" takes us to the North Loop of Minneapolis. We were greeted by a penguin graphic logo and a handshake from Paul our contact as we entered <a href="http://www.coldside.com/">Cold Side Silkscreen Printing</a>. Paul led us into his office where we discussed his involvement in the business and walked us through the silkscreen process we were about to witness. </span></div>
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<span style="font-size: small;">Descending an ancient wooden staircase, our feet landed in the basement where the screens were ready and waiting for further inspection and preparation before making the first test run. Shimmering and translucent the screens floated by as they made their way upstairs for the operator to begin the process. He taped off the sides and locked them down into position on one of several octopus-like arms jutting out from the center core. With the screen in place, and palette knife loaded with thick titanium white ink, the first part of the t-shirt making process was ready to begin with the inking of the JCP badge logo. </span></div>
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<span style="font-size: small;">An earlier conversation with graphic designer Jason Braun led to re-purposing the JCP badge logo and a few other existing graphic elements to devise an original t-shirt. What better way to complement our first traditional & tactile letterpress experience with that of a custom silk-screened t-shirt bearing the logo and graphic elements of the JCP brand.</span></div>
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<span style="font-size: small;">Cold Side has been in business since the mid seventies. The environment has a laid back vibe which is a welcome nod to the era in which they began. They always seem like they are up to something interesting and can accommodate just about any silk screen request for custom t-shirts. </span><br />
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<span style="font-size: small;">We'll be on the road next week, hitting the streets of San Francisco for Target. The project is motion based and will have us running multiple cameras: chasing bikers, runners and walkers as well as dropping in on a staged soccer game and outdoor yoga session amid a backdrop of the Golden Gate Bridge. It'll no doubt be a fun hustle and another interesting collaboration.</span></div>J Chapmanhttp://www.blogger.com/profile/02259572395369050224noreply@blogger.comtag:blogger.com,1999:blog-1751138423582483685.post-55090115537452574932012-07-05T13:36:00.001-05:002012-07-05T15:28:44.430-05:00United Way<div class="separator" style="clear: both; text-align: left;">
<img border="0" src="http://jonathanchapman.com/blog_images/120705_united_way_blog.jpg" />TV Spot: </div>
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<iframe allowfullscreen="" frameborder="0" height="338" mozallowfullscreen="" src="http://player.vimeo.com/video/45263872" webkitallowfullscreen="" width="600"></iframe>
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<span style="font-size: small;">Behind the Scenes Video: <a href="http://www.youtube.com/watch?v=v5towujq19Y&feature=relmfu"><span style="font-family: Georgia,"Times New Roman",serif;">--></span></a></span><br />
<span style="font-size: small;"><span style="font-family: Georgia,"Times New Roman",serif;"> </span></span><span style="font-size: small;"> </span><br />
<span style="font-size: small;">The
name has changed several times since 1887, but the idea of fundraising
and giving has remained the same all along for the United Way of
America. Through these efforts, they have been able to focus on select
issues in diverse communities reaching into the areas of education,
income, and health to name a few.</span></div>
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<span style="font-size: small;">Earlier this Spring we were brought in on a still and motion project by <a href="http://www.campbell-mithun.com/">Campbell Mithun</a> to help create visuals for the 2012 <a href="https://www.unitedwaytwincities.org/">United Way</a> campaign "Live United." We worked closely with the agency to refine the approach involving the talented performers at <a href="http://www.circusjuventas.org/">Circus Juventas</a>
in partnership with the United Way. From the beginning the concepts
were very literal in representing the ways in which the United Way helps
out in the community. The instructors at Circus Juventas provided us
with their flexibility and strength to form and hold the shapes of the
"A, B, C's," an outline of a house and even a ramp to help illustrate
their commitment and involvement. The final creative utilized the
stills and video we created to help promote the collaborative nature of
the United Way and the great work they continue to do in the
community. </span></div>
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<span style="font-size: small;">This
was an exciting project on a number of levels. Shooting took place
over two days, one week apart. This added some challenges as far as
time required to build and strike our set. Lighting the scene, on
location at Circus Juventas, required the combining of two 12' seamless
backdrops as well as an elaborate lighting rigging, designed and
engineered by local gaffer, Dave Underhill. As this was a still +
motion based shoot we used continuous lighting vs. strobe. Motion
visuals were shot on the <a href="http://usa.canon.com/cusa/professional/products/professional_cameras/cinema_eos_cameras/eos_c300">Canon C300</a> which proved an amazing camera for it's low light shooting abilities for both standard + slow motion capture.<br /> </span></div>
<span style="font-size: small;"><span style="font-family: Georgia,"Times New Roman",serif;">Above are the outdoor, billboard visuals, the finished :30 tv spot, and be sure to check out a
behind the scenes <a href="http://www.youtube.com/watch?v=v5towujq19Y&feature=relmfu">video</a> of the production created by the internal video
team at Campbell Mithun. </span></span>J Chapmanhttp://www.blogger.com/profile/02259572395369050224noreply@blogger.comtag:blogger.com,1999:blog-1751138423582483685.post-57995718134880688262012-06-22T10:23:00.000-05:002012-07-05T12:43:12.307-05:00"I'm Lovin' It" - Shanghai, China Vol. 2<span style="font-size: small;"><iframe allowfullscreen="" frameborder="0" height="338" mozallowfullscreen="" src="http://player.vimeo.com/video/44524078" webkitallowfullscreen="" width="600"></iframe> </span><br />
<br />
<span style="font-size: small;">Following up on last month's <a href="http://jonathanchapmanphotography.blogspot.com/2012/05/im-lovin-it-shanghai-china-vol-1.html">still image post</a>, we are excited to debut the motion edit "Smile." Produced for McDonald's in Shanghai, China, "Smile" offers a glimpse into the broad palette of sights, sounds, people and places at the second of four international cities during last November's 2 1/2 week tour.</span><br />
<br />
<span style="font-size: small;">Our 6 day visit had us traveling to a wide variety of restaurants, both inner city or central to Shanghai as well as on the outskirts of what seemed like suburban settings. The pace and schedule left little time to ponder feeling jet-lagged. Our two bilingual production assistants kept us moving and were invaluable when negotiating transportation and more importantly, interacting with employees and customers. We did our best to learn a few essential words and phrases such as thank-you "謝謝," pronounced 'sheh she." When speaking, we found a fast mumbled approach proved more effective and easier for natives to understand than belaboring perfect enunciation. This quick phrase method also seemed to match and keep pace with the energy of the people and our surroundings. </span><br />
<br />
<span style="font-size: small;">With a population of over 23 million people and nearly three times the size of New York City, Shanghai proved time and again to be a metropolis of great depth, in which we only scratched the surface of during our short time there. Even now, months after our visit we still talk about the experiences we had there and the lasting impression it has made upon us. We welcome the opportunity to return and explore more of the city someday.</span><br />
<br />
<span style="font-size: small;">Edited by our close partners at <a href="http://www.thecoelement.com/">Coelement</a>, this project took a new turn at the final stage in terms of color correction. The color / contrast treatment of all visuals, whether stills or motion is a big part of the final product we deliver. Adobe recently launched Lightroom 4 and one of the more interesting upgrades is the ability to color correct motion clips in a fashion similar to our workflow when finessing the look and feel of the still images. The ability to work on and affect specific colors, highlights and shadows, as well as provide a uniform, custom color palette is something we've grown to rely on from this software. While there are still a few bugs to work out and the process needs some refining, having these color enhancing tools available for motion clips is really quite amazing. Visit this <a href="http://jonathanchapman.com/blog_images/mcdonalds_shanghai/lr_grading_comparison.mp4">link</a> to see a side by side, before and after comparison.</span><br />
<br />
<span style="font-size: small;">Enjoy the final edit. We've been keeping busy on several fronts with recent travel to Las Vegas as well as a few projects that could have us hitting several stops on the west coast in days ahead.</span>J Chapmanhttp://www.blogger.com/profile/02259572395369050224noreply@blogger.comtag:blogger.com,1999:blog-1751138423582483685.post-77434421562670605292012-06-08T15:14:00.000-05:002012-06-08T21:17:51.511-05:00Genesis10 - The Next Level...<div class="separator" style="clear: both; text-align: center;">
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<a href="http://jonathanchapman.com/blog_images/120608_very_genesis_10_v3.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" src="http://jonathanchapman.com/blog_images/120608_very_genesis_10_v3.jpg" /></a></div>
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<span style="font-size: small;">Design & branding agency <a href="http://www.very.nu/">Very Inc.</a> reached out earlier this year to commission a custom library of imagery; a brand refresh they were working on for New York based Genesis10. </span><span style="font-size: small;">Established in 1999 and growing at a rate of over 30%
each year, Genesis10 has established itself as one of the country's
premiere management consulting companies. </span></div>
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<span style="font-size: small;"> </span><span style="font-size: small;">Soon after the initial call, we began discussing the desired look and feel; how we could set our visuals apart from stock imagery that often accompanies the branding of businesses such as this. The shoot comprised of talent taking the role of Genesis10 consultants interacting in a variety of office settings. </span></div>
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<div style="font-family: Georgia,"Times New Roman",serif;">
<span style="font-size: small;">The creatives at Very were great to partner with at every step. On the day of production they were collaborative and really trusted our instincts and suggestions to shape the look and feel of each scene. It's always a refreshing challenge to build a library from scratch; an entirely different experience than shooting a few images to add to a preexisting body of work. Having the freedom to roam amid a space with great lines, light, and talent that requires a subtle direction provided all the elements necessary to tie together another successful production.</span></div>J Chapmanhttp://www.blogger.com/profile/02259572395369050224noreply@blogger.comtag:blogger.com,1999:blog-1751138423582483685.post-13849267375940721792012-05-30T13:19:00.000-05:002012-05-30T13:37:41.579-05:00St. Elizabeth Healthcare - Director's Cut<a href="https://vimeo.com/40748909"></a><iframe allowfullscreen="" frameborder="0" height="337" mozallowfullscreen="" src="http://player.vimeo.com/video/40748909?title=0&byline=0&portrait=0&color=cf5a32" webkitallowfullscreen="" width="600"></iframe><br />
<br />
<span style="font-size: small;">While it seems like just a few months back it was just over a year ago that we were in full production mode collaborating with Intrinzic shooting five unique broadcast spots for St. Elizabeth Healthcare. The project was one of our first forays into the world of shooting motion for broadcast. The week long shoot had us juggling numerous indoor, outdoor, urban and rural locations in and around the greater Cincinnati area.</span><br />
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<span style="font-size: small;">Cincinnati based Red Echo Post handled all the editing and finishing for the project crafting each of the five spots from the footage captured. For televised air time, each of the five spots was limited to thirty seconds, which left many of our shots / sequences "on the cutting room floor," as they say.</span><br />
<br />
<span style="font-size: small;">After the project wrapped Tate Webb, the project's main editor at Red Echo, approached us with an offer to cut a longer director's cut that would highlight many of the shots that didn't make the .30 edits. This was an exciting call to get as it meant we'd now have a chance to see a version that wasn't as confined in terms of time as well as the client's need to hear / see specific shots.</span><br />
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<span style="font-size: small;">Enjoy the final St. Elizabeth Healthcare, Director's Cut. A little slice of our favorite visuals from this broadcast production.</span><br />
<br />J Chapmanhttp://www.blogger.com/profile/02259572395369050224noreply@blogger.comtag:blogger.com,1999:blog-1751138423582483685.post-933460048563552312012-05-23T12:26:00.000-05:002012-05-23T12:28:19.137-05:00The Pines - Music Video Preview<div class="separator" style="clear: both; text-align: center;">
<a href="http://jonathanchapman.com/blog_images/120523_pines.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" src="http://jonathanchapman.com/blog_images/120523_pines.jpg" /></a></div>
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<span style="font-size: small;"><i>All the waves crash over me<br style="font-family: Georgia,"Times New Roman",serif;" /><span style="font-family: Georgia,"Times New Roman",serif;">
I was lost but I was free</span><br style="font-family: Georgia,"Times New Roman",serif;" /><span style="font-family: Georgia,"Times New Roman",serif;">
All the while</span></i></span></div>
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<span style="font-size: small;"><i>- The Pines </i></span></div>
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<span style="font-size: small;">The visuals above offer an early glimpse into one of our latest motion
collaborations. We're stoked to be partnering with <a href="http://www.thepinesmusic.com/index.html">The Pines</a>,
producing the official video for <i>A</i>ll The While, a track from their
latest album Dark So Gold. </span></div>
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<span style="font-size: small;">Discussions began with The Pines while they were touring the east
coast this past spring. When we first made contact they were actually in New
York City opening for Mason Jennings. The Pines are described by <a href="http://www.rollingstone.com/music/blogs/alternate-take/frickes-picks-the-pines-stark-country-20091009">RollingStone</a><b> </b>senior writer David Fricke as,"quietly gripping"
stark-country. </span></div>
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<span style="font-size: small;"><i>All The While</i> and it's dreamlike narration felt like a logical track to accompany
the storyline and visuals we captured along the shores of Lake Superior earlier
this spring. With insightful suggestions from The Pines' frontmen Benson
Ramsey and David Huckfelt, we are quickly approaching final picture lock with
color grading to follow in the very near future. </span></div>
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<span style="font-size: small;">Keeping true to all of our projects, this has been a very
collaborative piece. Eric Schleicher<b> </b><a href="http://filmerkid.com/">FilmerKid</a> has been at
the helm as our editor; tailoring the visuals with the pacing of the song.
Eric collaborated closely both at the project inception as well as shooting as
our second camera on our day of production. Tony Franklin and T.C. Worley
of <a href="http://www.royalantler.com/">Royal Antler</a> were close partners in story development from the
early stages as well as offering production support, and camera
work the day of our shoot. John Fontana captured location audio as well
as sourced additional clothing and accessories from the men's boutique Martin
Patrick 3<i> </i><a href="http://www.martinpatrick3.com/">MP3</a>.<i> </i></span></div>
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<span style="font-size: small;">There were many layers of partnership with creatives and
businesses. This collaboration always proves to be fruitful and rewarding
on many levels, often inspiring additional project ideas and future
collaboration.</span></div>
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<span style="font-size: small;">Check in with us soon for the launch of the music video <i>"All The
While," </i>by The Pines. For now take a moment to enjoy a
few still images that offer a little hint of what's to come...</span></div>
<br />J Chapmanhttp://www.blogger.com/profile/02259572395369050224noreply@blogger.com