Thursday, March 21, 2013

Minnesota Twins "Winter Baseball"

"You always get a special kick on opening day, no matter how many you go through. You look forward to it like a birthday party when you're a kid. You think something wonderful is going to happen." - Joe Dimaggio

With opening day just a little over a week away, we are all excited to kick off a new season of Twins Baseball.  In anticipation of the new season, we were brought into a project created and concepted for the Minnesota Twins Community Fund by Martin Williams.  We worked closely with the team at Martin Williams and Volt Studios to visually bring the project to life upon the frozen surface of Brownie Lake here in Minneapolis.  Pre-production involved creating an accurate baseball diamond the day before by having our team outline the shape of the ball field with a 100' measuring tape and shovels to remove enough snow to reach the base level of the lake.  As additional support for the project, and essential for the big reveal shot at the end of the piece, we collaborated with Picture Factory who brought in their Cine-Star 6  to fly a camera over the whole scene capturing an impromptu game in progress.  Further production supplies and support were supplied by Tasty Lighting.  Music "January Hymn," by The Decemberists.

The final 30 second spot has begun airing on TV and will also be shown at the Twins Stadium once the 2013 season is underway.  We hope you enjoy watching the alternate 60 second version of the spot here as much as we did creating it.

Check back on opening day, April 1st, for a look at the behind the scenes video as well as nod to everyone who rallied to make this a success.  Go Twins!