Thursday, December 2, 2010

The Evergreen State




As the year closes out and the winter months move in, it's nice to see a finished project that takes us back to the warmer days of summer...

In the latter part of June we went on the road to Seattle, Washington shooting the first of three "Member Stories," for United Healthcare and AARP. Our subject on this first leg of travel was 81 year old Marilyn Ward, long-time social activist, appreciator of art, book lover, and world traveler. Marilyn proved to be nothing less than amazing, and gave us a real window into her life over the course of the two days we worked with her. We went through a process of capturing video, stills and audio for the final piece, featured above, which will live on a micro-site within the UHC / AARP web space.

Through the collaboration and combined efforts of the Invoko team including: audio designer Dave Schroeder of Pilotvibe and Graphic Designer Nathan Strandberg of EightHourDay. This was the first of many projects we've worked on for United Healthcare / AARP that we spent more time focusing on video capture than gathering still images. The editing was put in the hands of Adam Duguay of Elemental Motion Media who has certainly become a regular part of this past year's motion based projects.

A big thanks to Marilyn for all the time she spent and her patience with our multiple takes and our numerous "can you do that one more time," requests.
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