TDK / Memorex

“It takes a long time to become young.” - Pablo Picasso

The latest technology is often times synonymous with youth culture.  What is cutting edge?  What makes a statement about who we are and what we use?  Form and function overall lead everyday lifestyles and may eventually land the stamp of approval for the cool factor.  Products seem to be adopted at an ever increasing rate as advances in technology continue to improve.  There is a hunger for new, functional products that have the ability to keep pace with the energy and demands of a youthful lifestyle.

This is where we were brought in.  A two day shoot to help capture a look that portrays the latest in a new lineup of products from TDK and Memorex.  Our talent was full of surprises taking up the latest set of headphones, ear buds and other music delivery devices.  As the two tag lines for each brand suggest TDK "Life on Record" and Memorex "Turn Life Up" they each have their own unique approach branching off from the common "Life" theme which led us to several diverse locations to capture a few lifestyle moments over the course of the shoot.  Thanks to Bobbi Peacock and crew for another fun couple of days.  We're always up to something different and that's what keeps us all feeling young and excited for the road ahead...

TDK / Memorex