Thursday, June 2, 2011

Memorex for imation...

Just over a month back we completed a 3 day project for imation shooting a mix of lifestyle and product based imagery for the brand Memorex. From "portable music players to iPod® accessories and Blu-ray players to flash drives, CDs and DVDs, Memorex products fit your life."

The first two days took place on location in a private home north of Minneapolis, and the last day was staged in a home in the Deephaven area. Both locations were sourced by Anne Healy. The architecture of the first location really set it apart from the other houses in the area and would have blended seamlessly into a cityscape in Holland. The interior was no less spectacular than the exterior and provided a perfect backdrop of lines, shapes and textures for the shoot.

The featured products included an array of portable electronics and gaming accessories that were utilized by the talent in a home environment. We had a wide variety of scenes to create and capture ranging from a mother and her children spending time together, to sisters grooving to music, to a family preparing a meal in the kitchen. Over the course of three days we were able to cover these scenarios in addition to several others.

As always a big thank you to everyone on our crew. Our intrepid producer Bobbi Peacock and her assistant Luke Olson did a fantastic job making sure everything ran smoothly. Ann Marshik and her stylist assistant Heather Hall provided us with a great selection of wardrobe and props to create the proper mood for our scenes. Hair and make-up was handled by Ashlee Ellert who always keeps our subjects looking their best. All of the assets were managed by Karl Herber our digital tech, and last but not least, our photo assistants Josh, Bryce, and John kept us fluid and ready to move when the time came to set up the next scenario.

The last shot pictured shows the crew after three days of hustling. As always, smiles from start to finish. A big thanks to everyone at imation / Memorex for bringing us on for a great production and fine collection of images. Keep an eye on the Memorex site as well as in stores for the full roll out of this new library of imagery.