Tuesday, July 20, 2010

McDonald's "Work & Play" -> PDN Feature


Our latest JCP Motion feature "Work & Play," produced for McDonald's, was recently featured on Photo District News / PDN.

A nice write up that highlights and reveals the projects inception from start to finish. Thanks to PDN for this feature and once again a big thanks to all involved including Elemental Motion Media who brought the stills + video together in this final edit.

We're off and running in Atlantic City this week shooting at the 2010 "Athlete Camp." The project has us profiling 12 NHL players for Bauer Hockey via Olson.