Friday, April 23, 2010

St. George's University


Grenada may seem an unlikely place to establish a medical school, however, St. George's University was founded on this Caribbean Island over 30 years ago. The medical school currently boasts nearly 8,000 graduates practicing medicine worldwide.

This recent project for St. George's University was in fact my second - both this and the first were in collaboration with The Halo Group out of New York. For this campaign our backdrop was a Minneapolis area hospital which offered up some amazing access to the realistic medical environs we were seeking. With our talent in place and the various scenes lit, it felt a bit like being on the set of a fast paced medical drama. After trying a couple of lighting options, we realized the lighting from our modeling lights (kicked into umbrellas) actually had a more natural look. With some minor gelling we were able to achieve the desired look + feel while pairing with the existing fluorescent lighting.

Thanks goes out to Bobbi Peacock for producing another seamless project, as well as Janna Chin our wardrobe / prop stylist, and of course Ashlee Ellert our expert on hair + make-up.

The only thing missing was a visit from George Clooney- a'la early E.R...