Tuesday, June 16, 2009

Target House Turns 10...

target_print_ad


A decade has elapsed since the opening of Target House: the collaborative effort between the St. Jude Children's Research Hospital and Target in Memphis, TN. As a way to both celebrate the anniversary and promote awareness, I was brought in to photograph a print ad depicting a few of the children who are currently patients at St. Jude's staying at the Target House. To date, 1,337 families have benefited from the fully operational apartments offered to long-term patients and their families for free, providing a "home away from home" amidst a very challenging time in their lives. The experience was an inspirational one and I think the imagery is a testament to the strength and courage of the children I met while on location. Shot back in March, look for the print ad that was just released at Target stores, in magazines and of course on the Target website.
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