A decade has elapsed since the opening of Target House: the collaborative effort between the St. Jude Children's Research Hospital and Target in Memphis, TN. As a way to both celebrate the anniversary and promote awareness, I was brought in to photograph a print ad depicting a few of the children who are currently patients at St. Jude's staying at the Target House. To date, 1,337 families have benefited from the fully operational apartments offered to long-term patients and their families for free, providing a "home away from home" amidst a very challenging time in their lives. The experience was an inspirational one and I think the imagery is a testament to the strength and courage of the children I met while on location. Shot back in March, look for the print ad that was just released at Target stores, in magazines and of course on the Target website.
Tuesday, June 16, 2009
Target House Turns 10...
A decade has elapsed since the opening of Target House: the collaborative effort between the St. Jude Children's Research Hospital and Target in Memphis, TN. As a way to both celebrate the anniversary and promote awareness, I was brought in to photograph a print ad depicting a few of the children who are currently patients at St. Jude's staying at the Target House. To date, 1,337 families have benefited from the fully operational apartments offered to long-term patients and their families for free, providing a "home away from home" amidst a very challenging time in their lives. The experience was an inspirational one and I think the imagery is a testament to the strength and courage of the children I met while on location. Shot back in March, look for the print ad that was just released at Target stores, in magazines and of course on the Target website.