At the Core of Genius -> Apple

Innovation mixed with minimalist design have always set Apple apart with a premiere line of products. The opportunity to shoot for them came about a little over a week ago; a call I was obviously excited to receive. I worked alongside a San Francisco based video crew shooting every possible angle, both in front and in back of the store. Needless to say, it was a great way to spend the better part of a day. I like to think that my shooting style lends itself to a "less is more" approach when creating images. The Apple store was a great venue to explore clean lines within a monochromatic environment peppered with a variety of textures. With that in mind, I was able to capture the patrons filtering in and out of this unique space with my own view of the core of genius.

At the Core of Genius -> Apple